Email marketing is one of the most effective promotional tools for a music retail business. So if your email promotions aren’t paying off like they should, check out this classic NAMM U session with marketing and sales expert Bob Negen of WhizBang! Training. He offers helpful advice on everything from crafting email messages that get attention to email frequency and much more.
In one year, Monster Music did $110,000 in new business on Reverb.com, an online marketplace for selling gear. In this session, owner Brian Reardon reveals his proven recipe for success on Reverb.com, including best practices for everything from product photos and listings to customer inquiries and shipping.
You don’t need an accounting degree to take financial control of your music retail business. At The 2015 NAMM Show, Lori Supinie of Senseney Music offered 10 simple financial tips that will help you make better decisions and give you financial peace of mind. Find out how to keep your music store in the black.
Being a small, independent retailer could be your most overlooked competitive advantage. In this NAMM U session, Rick Thacker of Plum Grove Music shows why. He reveals how he uses his size as a single-store retailer to adapt quickly to the marketplace and create a remarkable experience for customers.
Retail Boot Camp at The NAMM Show features two tracks: Sales, Marketing & Websites and Financial Management. This all-day event is free to NAMM retail members, but you must register first. Sign up now.
The NAMM Show will feature a robust NAMM U education program, including NAMM U Breakfast Sessions and the NAMM Idea Center. TEC Tracks also returns with sessions for sound, studio and stage professionals.