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Bringing Together Music, Sound and Event Technology

NAMM Live is the business crossroads where production meets performance

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The NAMM Show is a global connection point for consumers looking to bridge the gap between production and performance. Our dedicated exhibit halls, education programs curated by industry partners, including AES and ESTA, and community events, like the Parnelli Awards, make The NAMM Show particularly attractive to the buyers and industry influencers you want to meet. With the expansion of the live event community at The NAMM Show, there has never been a better time to exhibit. 

Grow your business – Reach new customer segments, commanding billions in purchasing power, that want to enhance their performance through event technology, such as houses of worship, arenas, performing arts venues and more.

Showcase new products – The dedicated exhibit hall will give you the opportunity to easily showcase a variety of products to the over 100,000 attendees.

Strengthen your brand – Be part of the excitement generated through the numerous public relations efforts, social media impressions and celebrity appearances that have helped to make NAMM one of the largest, longest running shows of its kind.

Strong partnerships uniting a community of entertainment technology professionals

"We look forward to working with NAMM over the coming months and years to build a wonderful new home for the live event technology sector at the show, where our members can increase their knowledge and skills, find new customers and suppliers and make new connections."
Jules Lauve, President of ESTA

“Having the Parnelli Awards and Pro Production at NAMM is a great idea. I have been going to NAMM for years and I always get a ton of business done there. Now, I will be able to get even more done.”

Dave Shadoan, president, Sound Image

“This exciting change of venue for the Parnelli Awards Dinner is a winner for the touring industry. NAMM will become the forum that pro lighting, staging and audio companies have needed. It will put artists, managers, company owners and tour professionals under one roof in the perfect location – Southern California in the winter. “

Marshall Bissett, Chairman, Parnelli Advisory Board

With the connectivity of NAMM, and other industry related events in Southern California near the same time, I think this move, and new relationship, will be very beneficial to everyone in our industry who attends. "I’m very excited about the Parnelli Awards moving to NAMM.”

Mark Haney, Video Director

The marriage of the Parnelli Awards and NAAM is a natural fit. It is a supply side meets demand side move. Artists, managers, manufacturers and live show professionals all in one place, what a concept!

Michael Strickland, president, Bandit Lites

"We are very thankful that NAMM has invited the Parnelli Awards to be a part of their event. We value the relationship. It allows us to develop bridging the gap between musical performance and the entertainment, technology industry." 

Michael O'Keefe, president, Total Production International

“I think it’s a great idea to bring the Live Event Industry together and what better time and place then the Winter NAMM. Staging the Parnelli’s at the same time is brilliant and will allow us to encourage our many customers to come to Anaheim in January to see, learn and celebrate. Thumbs up to all who made this happen!”

Jack Kelly, president, Group One LTD

"With NAMM's support, I am encouraged the Parnelli Awards will further expand their educational and philanthropic programs for our touring industry."

Charlie Hernandez, Parnelli Lifetime Honoree, Sting, the Police, Aerosmith, Bowie

"Parnelli’s and NAMM are teaming up. Count me in, hotel rooms booked already! Should be a great week!"

Dean Roney, Solotech

Join the growing list of event technology exhibitors

Working labs and hands-on-training to showcase the latest in live event technology

A dedicated community for every product category

Bringing the entire music, sound and event technology community together under one roof!

Reserve YOUR BOOTH Now!

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