Connect with Billions in School Band and Orchestra Purchasing Power!

The school band and orchestra community will be a large focus at 2017 Summer NAMM with hundreds of brands represented. With it’s midsummer timing, buyers from all over the country attend the show to see the latest SBO products and accessories just in time for the busy fall, back to school and holiday buying decisions.

Products within SBO will range across strings, winds, percussion, brass and accessories including the latest sheet music allowing buyers to find everything they need all in one place. 

Retailers are also attracted to NAMM U’s business education sessions, which cover topics across the spectrum of the retail experience such as sales, marketing, finance, staff training and other business building topics. A sampling includes: “Lesson Program Do’s and Don’ts” from leading retailer Carol Cook of The Music Room and "Community-Minded Promotions to Grow Your Business" presented by successful retailers, Mike and Miriam Risko of Risko Music and Noel Wentworth of Wentworth Music. 

On Saturday, July 15, Summer NAMM will open its doors to a broader audience of aspiring music and pro audio professionals during Music Industry Day. This special day draws in more media attention and gives exhibitors more opportunities to market to a new customer base who can help extend your brand message to thousands through their networks and circles—many of whom will be purchasing instruments and gear in the coming months. 

With three booth options to fit any budget, exhibiting at Summer NAMM has never been easier. Learn more about the benefits of exhibiting or contact your NAMM Business Partner for more details.