Quieter Floor, Happier Buyers

How NAMM is improving sound levels on the 2018 show floor

Shelley Hickox

NAMM is taking extra steps this year to further improve sound control levels and enhance attendee and exhibitor experiences on the show floor. 

Because NAMM is in the music and sound business, we take sound levels very seriously at our shows. Our goal is for every exhibitor, partner and attendee to have the most business-focused and positive experience possible. That’s why at The 2018 NAMM Show, there are NEW ways we are reducing sound levels to enhance your experience.

A re-organized show floor
The trade show floor has been re-organized to maximize buyer time, with product segments now closer together. We’ve also incorporated the tools and technology to reduce the sound of product demos, resulting in a better experience for all.

Special consideration has been given to all communities including grouping product categories together to optimize everyone’s experience. Percussion will be in one area, string and bow in another, as well as sections of guitars, keyboards, pianos, pro audio, event technology and more. This will allow for targeted demo options, and will allow buyers to find your products faster. View the show map to see an overview of the new NAMM neighborhoods.

Additional sound patrol
Every year, sound policies are enforced, and this year is no exception. NAMM will be adding additional sound patrol to distribute citations to those breaking sound rules.

Demos are only permitted for up to five minutes for buyers and may not exceed a decibel level of 85. The NAMM Floor Management team tests sound levels throughout the day and will give verbal and written warnings. If necessary, NAMM will take action, including removing badges and closing booths for the remainder of the day or even shutting down a display for the duration of the show.

These policies and enforcements are in place for the benefit of all show attendees, but we do not want this to happen to any of our valued members. Please take the time to review the Show Floor Sound & Demonstration Policy before arriving in Anaheim in January, so you can maximize your return on investment.

Economical sound-proof demo rooms
NAMM will offer more demo rooms on the show floor for exhibitors to use throughout the show at no cost. In addition, we have worked with Freeman to create cost-effective demo rooms available for rent in your booth, starting at only $895. These demo rooms are designed to allow for demos in your booth.

All demo rooms contain lighting, integrated ceiling, and installation/dismantling service with furniture, décor and air conditioning upgrades.

Learn more about options and price points that will fit your budget and download the Freeman order form here. Options include the Smart Demo Room, Studio Demo Room, and Visible Performance Demo Room. All orders must be submitted by December 22, 2017.

Sound-buffering aisle signs
New this year, NAMM will be pioneering sound-buffering aisle signs and panels located throughout the show floor at the ACC and ACC North. Manufactured by the sound absorption specialists at GeerFab Acoustics, the design of the aisle signs features a two-inch thick fiberglass substrate wrapped in an acoustically transparent fabric that is custom printed with NAMM aisle sign graphics – two discrete graphics per sign. These custom-made signs are designed to help reduce sound levels across The NAMM Campus and are similar to the models used in the Anaheim Hilton's Pacific Ballroom, home of the Annual TEC Awards and other premier events, since 2014. In addition, thirty 48" x 96" MultiZorbers are being installed in each of the two Live Sound Demo Rooms.

NAMM exhibitors are able to use GeerFab’s MultiZorber panels for their own booth signs or in the construction of their exhibit to contribute to the absorption of sound in the exhibit hall. Custom graphics and sound-blocking materials can be incorporated with sufficient lead time. If you are interested in using this technology, contact Joe Pestka with Freeman at joe.pestka@freeman.com to develop a sound-absorbing solution for your exhibit.

To learn more about these products, please visit http://www.geerfab.com/.

Not showcasing your brand at the global crossroads of music, sound and event technology? Learn more about exhibiting at The 2018 NAMM Show and make sure you don’t miss connecting with an international buying base representing more than $10 billion in buying power.


Playback Blog/The Industry Crossroads