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Uniting the world’s music, sound, and event technology communities.

The NAMM Show is the global crossroads of the music, sound and event technology products industries with more than 100,000 registrants from 139 countries and regions commanding $10+ billion in buying power.

With one targeted investment, exhibitors can...

  • Influence decision makers commanding billions in buying power
  • Benefit from direct feedback from target customers
  • Expand distribution to global buyers
  • Introduce products and innovations to a global base of re-sellers, distributors, end-users and influencers
  • Connect with an international media base
  • Excite millions through extensive social media reach
  • Generate content to power your own marketing messages
  • Train and educate your entire team on product and brand messages, and see them in action

Billions in Buying Power

Buyers, influencers and media travel from all over the world to attend The NAMM Show.

No other trade show has been more influential in introducing musical trends, unveiling the latest, cutting-edge technologies, creating household product names, showcasing emerging brands and uniting every segment in the industry than The NAMM Show.

View Post-Show Report

Global Community

A true global gathering, with qualified buyers attending from 139 countries and regions.

Sales Opportunities

Exhibitors have the opportunity to sell to thousands of buying firms and purchasing influencers.

Buying Power

Collectively, the buying audience at The NAMM Show yields an estimated $10.9 billion in annual purchases.

Buying Decisions

The majority of attendees state their purchase decisions are directly influenced by the products they see at The NAMM Show.


NAMM's community areas allow buyers to target the products and ideas they need to find you faster.

NAMM's Crossroads 2.0 Plan unites music, sound and event technology product communities under one roof.