UPDATE: “I Know What Love Is” – Taylor Guitars Artists Give Back to Support COVID-19 Relief

Elizabeth Dale

Following the unprecedented past year, Taylor Guitars has brought together a team of over 50 of its artists to create an uplifting new song, “I Know What Love Is,” with 100% of the net proceeds going to the MusiCares® COVID-19 relief fund.

Update: Taylor Guitar's "I Know What Love Is (Because of You)" has released its official music video. The original story, in its entirety, is available below.

I Know What Love Is (Because of You)

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Joining Taylor in the initiative to promote this song of hope are Nettwerk Music Group and The NAMM Foundation as part of a collective effort to provide much-needed aid to the music community. Taylor artists including Zac Brown, KT Tunstall, Jason Mraz, and Keith Goodwin of the indie folk band Good Old War are just a few of the recognizable names appearing on the roster of artists who contributed to “I Know What Love Is.”

The song will make its debut on Thursday, January 21, with several of the artists banding together to perform the song live as part of NAMM’s Believe in Music week. At that time, the song will be available on multiple platforms for download, including Apple Music, Spotify, and Amazon Music.

Net proceeds from the song will be donated to the GRAMMY Awards® charity MusiCares, which provides a support system of health and human services for music people across a spectrum of needs including physical and mental health, addiction recovery, hearing clinics, unforeseen personal emergencies, and disaster relief including COVID-19 relief.

Goodwin, who wrote the song, reflected on both the power of music during the pandemic and working on the project. “During lockdown one of the most challenging things for me was trying to adapt to not having my friends around to play music,” he says. “This project really helped keep me focused on making music when everything else in life had changed so drastically. I’m grateful for this opportunity to connect and collaborate with such great artists and for a good cause. We are all lucky to be able to share our love of music together.”

Described as a “Hey Jude” meets “We Are the World” vibe by the song’s producers, Taylor Guitars content producer Jay Parkin and audio engineer Gabriel O’Brien, “I Know What Love Is” features over 200 tracks from Taylor artists who felt inspired to contribute to the project. With tracks recorded from L.A. to Tokyo, the hit invokes a message of solidarity among the music community during a time of great need.

Taylor Guitars - "I Know What Love Is"

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To view a live performance of “I Know What Love Is,” register now for NAMM’s Believe in Music Week at https://attend.believeinmusic.tv and tune in on Thursday, January 21, at 9:30 a.m. PT.

For this and all Believe in Music week activities, join the conversation by using #BelieveinMusic on social media.

Editor’s Note: Believe in Music Week is free and open to anyone.