ANAFIMA Spearheads Initiative to Develop Market in Brazil
A recent Congressional win in Brazil has set the stage to continue to advance music making in the country. At the forefront of the initiative is NAMM Foundation grantee, Anafima Associação Nacional dos Fabricantes de Instrumentos Musicais e Audio LTda (ANAFIMA), which is led by organization President, Daniel Neves.
Founded in 2001, ANAFIMA serves over 1,200 people annually across Brazil and operates on a mission to “provide associates with conditions of sustainability for their business through sectoral actions aimed at market growth, professionalization, increased demand and partnerships.” Neves, who is the director of Musica & Mercado magazine was invited by ANAFIMA former President Mr. Anselmo Rampazo to become a member of ANAFIMA, then Neves served as vice-president, and eventually took over as the organization’s president. Read our previous interview with Neves here: https://www.namm.org/playback/around-globe/namm-foundation-grantee-spotlight-anafima
According to Neves, the music products industry in Brazil is in a prime position to have the potential to generate great revenue in areas including “manufacturing, import taxes, programs that utilize music as a tool to develop tourism, music cities programs, health, and education, among many other areas.” ANAFIMA believes that their work is part of the solution to continue to grow the market by emphasizing that playing music is not only fun but can also be profitable to the Brazilian economy; the organization is the presenter of Make Music Day in Brazil. For more information about Make Music Day Brazil visit https://makemusicbrasil.com.br/.
ANAFIMA is now working towards advancing the market by joining forces with Congressman, Mr. Roberto Pessoa to form the Parliamentary Front for the Defense of the Music Industry (also known as Fremúsica). Neves remarked that the growing interest in the music business has resulted in “all categories being represented: from pro audio, the musical instrument industry, the concert industry, labels, streaming companies, and copyrights.”
When asked what the next steps are for the initative, Neves stated immediate goals are “decreasing the import and manufacturing taxes and other economic blocks, amplifying the concept of developing music cities in the country, and creating more access to experience music in forms such as independent bands and festivals.”
For the latest developments on Fremúsica and ANAFIMA please visit http://www.anafima.com.br/site/.