The NAMM Retail Summit Delivers Holiday Selling Tips

A hot breakfast and great discussion kicked off the first day of 2013 Summer NAMM. The NAMM Retail Summit, hosted by NAMM President/CEO Joe Lamond, offered ideas for increasing store traffic and sales during the holiday season.

Addressing the topic of Black Friday sales and competing with national chains and Internet retailers were Gabriel O’Brien of Larry’s Music Center and Chris Johnson of Musician’s SuperStore. While operating different promotions, these two retailers capitalized on starting early and focusing on the fact that people like coming to music stores.   

Lauren Haas Amanfoh of Royalton Music Center shared her tips for creating value by rewarding customers with rebates to get them back in the store after the holidays.

Getting the attention of the customer during the busiest times of the year was another hot topic. Jeff Mozingo of Mozingo Music, Ryan West of West Music and Peter Sides of Robert M. Sides Family Music Center shared how their stores kept customer traffic up—from partnering with local media to offering free lessons for new students.

The discussion then turned to the slow period after the holidays. Ryan West was joined by Whitney Brown Grisaffi of Ted Brown Music to talk about boosting business during this time using programs like store rebates.

A surprise visit by retail expert Bob Negen, who had presented Retail Boot Camp the previous day, brought some other holiday tips to light, including his “12 Days of Christmas” promotion.

Retailers were impressed and inspired by what they heard.

“I loved getting all the ideas from other retailers,” says Stacey Gheesling of Atlanta Band Center, Decatur, Ga. “I mean, we’re not as big as most of those stores are, but we’d love to get that way! I think the ideas definitely help with that.”