Music Industry Day

Music Industry Day wristbands will be available for pickup in the lobby on Level 2, beginning at 9 a.m. on Saturday, July 19. All sales are final. There are no refunds.

2014 Music Industry Day Sessions

10–10:45 a.m.                   
The Ukedelics

NAMM Acoustic Nation Stage

10 a.m.–1 p.m.
World’s Fastest Drummer Heats
Music City Center, Level 3 A1 Lobby

10:30–11 a.m.
More Than 1 Million Facebook Fans: How to Grow Your Social Media Presence

NAMM Idea Center, Booth 654
Laura Whitmore, Mad Sun Marketing and, and Damian Fanelli, Guitar World
A social media presence is an essential key to building your business. Find out how Online Editor Damian Fanelli increased Guitar World’s fan base from 50K to more than 1.2 million Facebook fans, with huge increases in YouTube and Twitter, as well. In this one-on-one interview with Laura Whitmore, Damian will share practical tips and insights to help you increase your fan base, whether you’re a musician or a music business.

11–11:45 a.m.
The WiMN Presents: The She Rocks Showcase in the Round
NAMM Acoustic Nation Stage
The Women’s International Music Network ( is delighted to present a showcase of three select artists who will perform their music in the round. The performers have all been chosen based on submissions that have been judged on originality, musicianship and all-around songwriting ability. Come enjoy this 45-minute performance during Summer NAMM’s Music Industry Day.

12–1 p.m.
Acoustic Nation and SongTown USA Present: Songwriter Sessions Live!
NAMM Acoustic Nation Stage

Clay Mills, Nashville songwriter; Laura Whitmore, Mad Sun Marketing and; and Panel
Acoustic Nation and SongTownUSA partner to present a curated songwriter performance showcase and workshop live from Summer NAMM! Five winning songwriters will perform their songs in front of the NAMM audience. Afterward, hit Nashville songwriter Clay Mills and Acoustic Nation Editor Laura Whitmore will discuss why they selected the song, the strong points of the song, possible improvements and more. A Q&A with the audience will follow.

12–1:30 p.m.
Turn it UP! Film Screening

Room 205ABC
Loud and Louder, LLC
Hosted by Kevin Bacon, Turn It UP! examines the emotional connection that many guitar legends—and passionate recreational players—feel about their own electric guitars. Featuring vintage guitar collections and exclusive interviews with musicians ranging from B.B. King and Les Paul, to Slash and John 5, this feature-length documentary is a true celebration of the electric guitar.

12:30–1:30 p.m.
How to Build the Ultimate Pedalboard
NAMM Idea Center, Booth 654
Paul Riario, Guitar World
There’s nothing better than a pedalboard that fits your needs to a “T.” During this session, Paul Riario, Guitar World’s gear editor, takes you through pedalboard essentials and shares his entertaining insights into unique and effective pedals.

1:15–2 p.m.
Jonathan Jackson
NAMM Acoustic Nation Stage

Check out live music featuring five-time Emmy winner Jonathan Jackson.

1:30–2 p.m.
10 Keys to Marketing Success for Musicians
NAMM Idea Center, Booth 654
Laura Whitmore, Mad Sun Marketing and
In today’s music industry, musicians must be business people and artists. Music marketing veteran Laura Whitmore will present a practical, tips-based workshop on the 10 most essential marketing elements that every musician should use to promote themselves, their music and their products.

1:30–2:30 p.m.
Uke Circle
Outside Corner of 5th Ave/Demonbreun

Join us for the Uke Circle. Ukuleles are provided—just bring yourself and your island spirit! Sponsored by NAMM and KALA Brand Music.

2–2:30 p.m.
How to Get an Endorsement Deal
NAMM Idea Center, Booth 654
Jen Lowe, Boom Boom Percussion
Are you trying to get an endorsement deal? Jen Lowe, who has gotten several endorsements as a musician, will walk you through what manufacturers look for in artists. She’ll cover building your own brand, using social media effectively, the necessary skills to be a brand ambassador and the importance of performing frequently. Don’t miss this session from an industry insider.

2–3 p.m.
World’s Fastest Drummer Finals
Music City Center, Level 3 A1 Lobby

2:15–3 p.m.
Greg Bates

NAMM Acoustic Nation Stage
Check out live music featuring local singer, songwriter and guitarist Greg Bates.

2:30–4 p.m.
Hit Songwriting: Secrets of the Pros
NAMM Idea Center, Booth 654

Thornton Cline and Songwriter Panel
Join Thornton Cline and a panel of fellow hit songwriters for an up-close look at the craft, art and business of songwriting. This session will explore actual methods of writing a hit, demoing a song, promoting your work and earning royalties. Thornton has written more than 150 songs that have been recorded by various major and independent artists. He and his panel will share their secrets of songwriting success.

3–4 p.m.
Drum Circle
Outside Corner of 5th Ave/Demonbreun

Join us for a fun, group-based Recreational Music Making experience. Drums provided. Sponsored by NAMM and REMO Inc.

3:15–4 p.m.                    
Jonathan Scales Fourchestra

NAMM Acoustic Nation Stage