The All-New Retail Training Summit
With today’s seismic shifts in retail, we consistently hear from NAMM members that it’s no longer optional to run business status quo. They’re seeking proven ideas for everyone in their operations—owners, managers, salespeople, marketers—to take their music stores to the next level. This is the only way to surmount new, sometimes unexpected challenges.
On June 27, the day before 2018 Summer NAMM opens, we’re debuting an all-day mini-conference featuring six tracks, covering all aspects of retail. We’ve even given it a new name to reflect this evolution: the Retail Training Summit.
Here’s a rundown of the different tracks you can expect. Each is designed to elevate your business know-how, and each runs a half-day, so you can attend up to two of them.
Business Growth and Entrepreneurship: Want a proven method to grow your music retail business, seize new opportunities and solve long-term issues—even those you may not be aware of? Check out this immersive training for owners, managers, entrepreneurs and business leaders.
Social Media: Immerse yourself in the inner workings of social media and online marketing. Interact with successful real-world examples and dissect social content to best understand the strategies that lead to success.
Financial Management: Discover how to boost the bottom line and become more profitable by tackling the biggest financial challenges facing all music retailers. Find out how to buy the right mix and quantity of music products and gear, as well as better manage your inventory.
Website and SEO: Dive into the latest website and e-commerce best practices—including layout, design, functionality and mobile—along with tips to improve your Google presence, all tailored to music stores.
Sales and Customer Experience: Today’s connected consumer knows more, expects more and has more choices. Are you giving them enough reasons to come into your store other than just the right products? Discover the best practices for relationship selling, and get actionable ideas to improve your customer experience.
Succession Planning: It’s never too early to start thinking about your future. Find out everything you need to know to get started with your succession strategy. This track, presented for the first time at Summer NAMM is also designed for successors looking to purchase a music store.