Summer NAMM Provides a Platform to Share New Music Products with the World
2018 Summer NAMM opened today to excited crowds ready to find their next best-selling item for the fall, holiday and back to school selling seasons.
The day opened with a rousing Breakfast Session led by NAMM President and CEO, Joe Lamond. Thousands of retailers were treated to a hot breakfast and the latest strategies to grow their business from a variety of leading retail minds. Eric Matzat of Palen Music Center, Inc. summed up the learning opportunity by sharing, "I took a full page of notes!"
Education will continue across multiple learning tracks including NAMM U, TEC Tracks, NAMM Foundation Policy Forums and other learning opportunities.
On the show floor, more than 1,600 brands are showcasing the latest products to an international collection of music retailers, distributors, pro audio and live sound professionals, as well as representatives from studios, houses of worship, venues and other businesses looking for the latest in music and sound.
Mitch Gallagher, Editorial Director of Sweetwater, characterized how he and his team utilize Summer NAMM to ultimately showcase new products to their global customer base. He mentioned, “Summer NAMM is important for us because of all the new products that come out here, and to have the opportunity to come down to meet the manufacturers and actually see the products in person. We capture them on video and post them to YouTube and Facebook, to our inSync daily blog and our website, then we later use those videos on product pages as well. It is part of our strategy that lets us introduce these new products to our customers all over the world. So, if they really want to see what is new, we want to bring that information to them.”
Summer NAMM continues through Saturday, June 30.