Top 10 Reasons Why 2018 Summer NAMM Is Your Smartest Mid-Year Investment

In business we are all looking for smart places to invest—ones with low risk and high reward, but those opportunities can often be hard to find. Summer NAMM makes that decision easy by offering business-enhancing opportunities to discover new products, sharpen your skills, and build professional relationships vital to your company’s growth.

Here are our top 10 reasons why an investment in Summer NAMM will more than pay for your trip.

1. New and Innovative Products

With 1,600 + brands on display, including more than 200 new exhibitors, Summer NAMM attracts your most trusted manufacturing partners, but also welcomes emerging brands that you won’t find anywhere else. Make sure to stop at the Boutique Guitar Showcase, Pro Audio Showcase and the dedicated School Band and Orchestra area to find those one-of-a-kind products that your customers want, and more importantly, that your competition doesn’t have.

2. Learn From Your Peers

More than 14,000 registrants from 38 countries, including 90% of the Top 100 U.S. Dealers, provide a diverse pool of successful peers to network with in Music City. Experience the family reunion feel that Summer NAMM has always been known for. This year, expanded lobby and food areas will help facilitate connections.

3. The All-New Retail Training Summit

Kick-off the show with the all-new Retail Training Summit, the premier education event for music retailers, designed to give hands-on, proven ideas, techniques and tools for retail success. Retail professionals will be able to choose from six sessions covering the most relevant topics to stay competitive.

4. Get a Glimpse into the Future

Each morning of the show, Breakfast Sessions will present big ideas about the future of the industry with topics such as “Retail Innovators,” “How to Become a Digital Powerhouse: Seven Steps to Online Transformation, ” and the perennial favorite, “Best in Show,” showcasing the hottest products from Summer NAMM that consumers will be buzzing about into the holiday season and beyond.

5. Solve Your Toughest Business Challenges

During all three days of the show, established and emerging music instrument, retail, and pro audio industry members can tailor their learning experience at the Idea Center with more than 60 future-focused educational sessions covering the biggest ideas and game-changing tactics.

6. Discover New Technologies

TEC Tracks will reveal the future of pro audio for sound, studio and stage pros, and on Saturday, A3E (Advanced Audio + Applications Exchange) will present the game-changing ideas that are driving the evolution of new technologies in our industry. Plus, the community will be able to connect with the famed co-hosts of Pensado's Place, Dave Pensado and Herb Trawick, during the "Pro Audio Party" featuring their popular web show where they host audio and recording luminaries in an hour-long live interview session. 

7. Understand Changing Regulations

New regulations such as CITES and Prop 65 are continuing to shape how our industry operates. Through a series of targeted roundtable discussions, attendees will be informed by experts who will help answer your toughest questions and guide decision making.

8. Be Inspired by the Top 100

Dubbed the “Retail Oscars” by Music Inc. magazine, the Top 100 Dealer Awards spotlights the industry’s very best music product retailers and shares their strategies for success with proven ideas and inspirational moments you can take back to your store and your staff.

9. Networking Events and Star Power

All attendees are invited to the annual Summer NAMM Opening Night Party, featuring the 35th Annual American Eagle Awards, honoring jazz legends Chic Corea and The Manhattan Transfer in recognition of their long-term contributions to American musical culture and heritage.

10. Explore Nashville

Enjoy live music throughout the city from legendary Broadway Street to landmark theaters such as the Ryman and Grand Ole Opry. Get inspired in Music City USA!

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