Why Exhibit at 2018 Summer NAMM?

Summer NAMM is a robust and growing show, attracting thousands of buyers every year who are looking for the latest music, sound and event technology products to fill their retail shelves, stages, venues, houses of worship, studios, theme parks and more.

Special events, receptions and networking gatherings are also a strong draw for Summer NAMM attendees, who utilize the show to build business relationships with manufacturers to power the second half of their year and beyond.

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Buyer Growth at Summer NAMM

In 2017 alone, total registrants increased to more than 14,200 with international registrants growing 14 percent over 2016 and traveling from 39 countries. Summer NAMM is quickly becoming a show that is drawing international attention, with the lure of Nashville and travel around the area, and opportunities available to both buyers and exhibiting members alike.

As an exhibitor, you will have access to more than $5 billion in buying power with registrants including 90 percent of NAMM’s top 100 dealers, who have proven to be leaders in their industry. Also, leading retailers including Guitar Center, Sweetwater, Inc. and Sam Ash are regular attendees.

“We came here to expand our dealer network and we’ve had a really good flow of dealers come through. I think it’s going to be a great boost for us to get our products in the hands of a lot of mom and pop music stores,” said Matt McGlynn of Roswell Audio in Sebastopol, CA.

Global Reach

Exhibitors benefitted from access to more than 290 media outlets at 2017 Summer NAMM, that promoted show activity to a global audience including CMT magazine, The Music Trades, Music & Sound Retailer, Billlboard, Pro Sound Web and more. Exhibitors can also gain additional exposure across NAMM’s social media, web, mobile app and other show advertising opportunities.

Summer NAMM also serves as a platform for brands to generate their own content with opportunities for showcasing products as well as garnering feedback and support from sales partners, retail customers, artists and influencers.

The Latest Industry Education

NAMM’s top-rated industry education opportunities are a big draw for buyers to come to Summer NAMM. But educational sessions aren’t just tailored for buyers. Each morning, before the show floor opens, inspiring and relevant Breakfast Sessions, presented by NAMM U, are for exhibitors too, giving you a chance to keep your finger on the pulse of the latest industry trends and big ideas.

Best in Show is also a favorite Breakfast Session, happening on Saturday morning of the show. A panel of influential retailers give reviews on select products from the show floor, giving exhibitors a huge advantage of being highlighted on stage in front of their targeted buyers.

“It’s very exciting to be a Best in Show item. It’s nice to see that the things you do get recognized in the industry,” said Jennifer Tabor, Souldier Straps, Chicago, IL.

“Best in Show highlights and shows the public that our efforts in manufacturing a great product have not gone unseen. The information was fantastic and I enjoyed myself,” said Chris Agazaryan, Roland Corporation, Los Angeles, CA.

NAMM’s Circle of Benefits

Summer NAMM is more than just a trade show. By participating in Summer NAMM, exhibitors are contributing to NAMM’s “Circle of Benefits” business model, which places trade show profits back into the industry to fuel NAMM’s year-round efforts to increase funding for school music education, represent the needs of our industry with elected officials and policy makers, as well as create more music makers and more market demand for years to come.


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