8:30 am - 4 pm Nashville Music City Center, Level 2

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The premier one-day training experience for music retailers.

Brand-new for 2018 Summer NAMM, the Retail Training Summit is an immersive, all-day education experience for anyone and everyone in music retail. This mini-conference, held the day before the start of the show, features more educational tracks to cover all professionals at a music store. And it’s FREE to NAMM members.

Previously Retail Boot Camp, the new Retail Training Summit digs even deeper into the most relevant and critical areas for music retail success—from improving the customer experience to enhancing your online presence to growing as an entrepreneur. You’ll walk away with hands-on, proven ideas and techniques to take back to your business and put to use right away, whether you’re an owner, manager, salesperson, marketer or admin staff.

The Retail Training Summit will be held at Nashville’s Music City Center on Wednesday, June 27, the day before the start of Summer NAMM.
Sessions will be held in Rooms 201, 202 AB and 202 C

8:30 am: Doors open, registration and refreshments
9:00 am: Morning tracks begin
Noon: Lunch provided
1:00 pm: Afternoon tracks begin


The Retail Training Summit features six different tracks to choose from. Note: You can choose up to one morning track and one afternoon track. Registration is required.

Morning: 9 AM - 12 PM

Track 1: Social Media and Online Marketing

Immerse yourself in the inner workings of social media and online marketing. Presented by Jenn Herman, leading Instagram blogger and social media authority, this training will give you an in-depth knowledge of what works in social media today and how to grow your music retail business online. You’ll interact with real-world examples and dissect content to best understand the strategies that lead to success, whether it’s making sense of algorithms or digging into analytics. Herman will cover the differences between the major social media platforms, measuring and interpreting results, time-management tactics, how to define success with social marketing, developing your brand voice and style, and steps to growing your audience—the right way.

Track 2: Financial Management

This hard-hitting financial training will cover the most critical components of running a music retail business. Presented by Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co., the financial track is for store owners and any retail staff who want to learn about and tackle the financial challenges facing music retailers of all types and sizes. Friedman and Jobe will focus on proven best practices in the purchasing and management of music retail inventory. You’ll also discover how to buy the right mix and quantity of musical products and gear. Find out how to boost the bottom line—and become more profitable.

Track 3: Business Growth and Entrepreneurship

Want a proven method to grow your business? Looking to seize new opportunities and solve long-term issues, even those you may not be aware of? Then join music industry veteran Rick Drumm for an immersive training for owners, managers, entrepreneurs and business leaders. With a 40-year track record of growing companies in the music products industry, Drumm will walk you through the six critical components of business success. He’ll show you how to create the right structure for your company and find the right people. This training will also reveal how to create accountability and execution in your organization, how to measure success and new ideas for creating a complete experience for your customers. Drumm is the president of Traction Business Coaching and COO of Caleb Chapman’s Soundhouse Performance Studios.

Afternoon: 1 PM - 4 PM

Track 4: Sales and Customer Experience

Customers now know more, expect more and have more choices. You have to give them a reason to come into your store—other than just the right products and prices. And in this high-impact sales training, presented by Thomas Post of The Friedman Group, you’ll get a proven method to improve your customer experience and sales. Discover the secrets to relationship selling, why customer resistance exists and how to overcome it, and techniques for building trust and establishing value. This training comes from Harry Friedman’s Gold Star Selling Course and is designed for everyone from owners to managers to first-time salespeople. Post has successfully trained professionals in industries ranging from music retail to furniture to sporting goods. Don’t miss this opportunity to learn from the best!

Track 5: Website and Google Checklist

You want to improve your website but don’t know where to start. Or, maybe your website is working for you, but you want to take it to the next level—and get higher rankings on Google. If this sounds familiar, you’ll want to be at this powerful education track, which is tailor-made for any music retailer looking to upgrade his or her online presence. Session host Liz Jostes, owner of Eli | Rose, has trained and consulted in industries ranging from retail to education to real estate. She’ll cover the latest website and e-commerce best practices—including layout, design, functionality and mobile—drawing from successful examples both inside and outside of the industry. She’ll also explain the basics of search engine optimization (SEO) and look at how to improve your SEO and Google ranking. Most of all, she’ll cover this from the perspective of a small business with limited time and resources.

Track 6: Succession Planning

For the first time at Summer NAMM, longstanding financial experts Alan Friedman, CPA, and Daniel Jobe of Friedman, Kannenberg & Co. will do a deep dive into business succession. This hands-on training will cover the pros and cons of various store transition options, along with the effect each option has on cash, control and taxes. You'll also discover what does and doesn't add value to your store, vital tips for starting the succession-planning process and how to calculate the dollar amount of what your business is likely worth. Plus, you'll hear five real-life case studies. This track is designed for everyone from owners and their families to managers and potential successors.

We are here to learn about marketing; where we are going and what we can do next. We attended Boot Camp in Anaheim two or three years ago and almost everything we learned we have now set in motion. We haven't done the financial track, but we need to do that one too!

Rick and Nancy Williams · RC Williams Company, LLC · Merriam, Kansas


Retail Training Summit registration is free to NAMM members! Here’s how to sign up and make your track selections:

1. If you’ve registered for a NAMM badge and requested more information about Retail Training Summit on your badge survey, you will receive a follow-up email asking for your track selections.

2. Looking to sign up yourself and your staff? Your company’s authorized contact can log in here. (If you need to check your contact role, visit your profile page.) Next, click on the “Manage Badges” button on the right-hand menu. Then, locate the employee on the registration list and check the box for Retail Training Summit. Selected employees will receive a follow-up email that they must complete to choose their tracks and finalize their Retail Training Summit registration.

3. If you are an exhibitor, have difficulty signing up or have any questions about Retail Training Summit, contact NAMM at 760-438-8001, or email nammu@namm.org.