President and CEO Joe Lamond on COVID-19

Updated Thursday, March 19, 2020

Hi everyone,

The global coronavirus situation has shifted dramatically since our last update just one week ago. There is no playbook or formula that seems to fit, and things that were unimaginable just a few days ago are now a reality. We had to go all the way back to the 1930s in the NAMM archives to find anything that even remotely came close. One thing I am sure of though is that, like the industry leaders of that era, we will get through this and come out on the other side to find a world that needs music more than ever.

Hearing from our members this week has been heartbreaking yet inspirational. So many of you are finding creative methods to keep business going, especially in innovative uses of technology to continue progressing music lessons and music education.

NAMM has also been working on your behalf in Washington, D.C. to ensure that aid packages going through Congress will be available to our members and our partners in the music community.

We invite you to utilize these important business and educational resources provided on our COVID-19 Info page.

Business Resources: NAMM is actively at work to help our members navigate the search for helpful business resources during this time. Click the link above to access a collection of business guidance for both the U.S. and abroad, online-learning webinars and resources, and updates on NAMM programs and events.

Business Relief: NAMM’s Washington, D.C. team, along with other business organizations, are urging Congress to support the Small Business Administration and other agencies in their efforts to provide relief from the impact of COVID-19. As of this writing, a massive stimulus bill is being prepared for the President’s signature.

Professional Development: Yesterday, we hosted a webinar on how to keep your music lesson programs thriving during this period of "social distancing," with nearly 6,000 members and partners listening live and over 13,000 views in the hours following. View the webinar here. Please use this important resource, as well as all of the programming on NAMM U online, to strengthen your bottom line.

Industry Gatherings: The D.C. Fly-In for Music Education Advocacy (May 18–20) has been canceled. Our delegates were understandably disappointed, but NAMM and our members are looking forward to continuing our music education advocacy work as soon as feasibly possible.

With Summer NAMM nearly four months away, it is still too soon to tell what the world will look like by mid-summer. We may be in a time where large gatherings are still not possible, or we may be on the other side of the pandemic, with the industry seeking the very kind of gathering that will get the wheels of business turning again. We’ll follow the latest guidance from local, state and national authorities with the intention of keeping our membership informed and safe and make our next assessment in mid-April.

We will stay the course and continue to build resources to serve your business and the larger music making community. Please know that we will keep you up to date regularly, and any changes to our upcoming events will be communicated directly and in a timely manner. Please keep us posted on your efforts and how you and your teams are managing through the crisis. These defining moments will be captured for future generations of our industry to learn from just as we’ve gained strength from industry leaders before us.

Sincerely,

Joe Lamond, NAMM President and CEO