Summer NAMM Updates and FAQ

Last updated March 26, 2020.

Thank you for supporting the industry and Summer NAMM!

What is the status of Summer NAMM?

At this time, Summer NAMM is on as scheduled for July 9–11, 2020.

While no one truly knows what the future will bring in this rapidly evolving health-crisis, we hope that by July the situation will have stabilized, and Summer NAMM will serve as an important gathering for our membership to unite and re-start the gears of commerce for our industry. 

However, this situation is constantly evolving. We will continue to follow the guidance of local state, and national authorities, as it relates to travel and public gatherings. Please know that we will keep you up to date regularly, and any changes to our upcoming events will be communicated directly and in a timely manner. The health and safety of our membership is our top priority.

What other factors are you considering?

NAMM continues to monitor developments related to COVID-19 (coronavirus) and advisement from the Centers for Disease Control and Prevention (CDC), the National Institutes of Health (NIH), and the World Health Organization (WHO), among others, daily. We are also working with the city of Nashville, the Music City Center, local municipalities, and listening closely to the needs of our membership. We are all in this together and are committed to making decisions that are in the best interest of our industry.

When will you make a final decision?

We have been advised that the next three to four weeks will most likely tell us how the rest of the spring and summer will go. For now, we're a go for Summer NAMM in July, but will assess again in mid-April. We feel by this time we will have more visibility to the status of the current situation, and are striving to make a calm and thoughtful decision.  

What happens if Summer NAMM is canceled?

If circumstances change, please be assured that we will work closely with you to make the very best out of the situation, including offering a full refund to any payments made directly to NAMM. 

What happens if I need to cancel my Summer NAMM exhibit space contract?

If you feel you need to cancel your exhibit plans now, please submit your request here, and we will honor a full refund.

When will Summer NAMM payments be due?

In support of our members, we have updated our official terms and conditions and will not be asking for additional booth payments until the final payment deadline of May 13. 

Will buyers and influencers still be at Summer NAMM?

Our industry and indeed, your member association, is built on personal and professional connections. Our membership values the importance of Summer NAMM as a critical gathering to see the latest products, garner business-building education and connect with the industry to chart a successful second-half of the year. Given the uncertainty of recent months, we believe our industry's mid-summer gathering will be an even more important event to power the future of our industry.

We are working closely with our retail membership community, along with buying groups including AIMM (Alliance of Independent Music Merchants), who at this time plan to attend. We will also be promoting the Top 100 Dealer Awards, designed to showcase retail excellence and welcome some of the world's most powerful retailers to the show. In addition, we are increasing efforts to market to local studios, houses of worship, sports arenas and other venues to increase buying power available to exhibitors. Music educators, along with music and pro audio students will also be welcome at the show, helping brands extend their reach. Finally, the Make Music Experience is set to attract more than 2,500 prosumers, creating additional sales and marketing opportunities for all involved.

What is the Music City Center doing to keep guests safe?

The Music City Center is committed to providing a safe environment to all guests and is closely monitoring the activity of COVID-19 (coronavirus). Learn more about steps they are taking here.

What if I need to cancel a hotel room?

The opportunity to book hotels will open on April 8 for NAMM Members and April 15 for general attendees. We are working closely with the city of Nashville and hotel partners, and hotels will be fully refundable through June 23, 2020. Upon making a reservation, you will be asked to provide a credit card to hold your hotel dates. A non-refundable two-night room (one-night for a one night reservation only) and tax deposit will be charged to the credit card on file by your confirmed hotel for all reservations on June 24, 2020. The charged deposit will be applied toward the full stay and subtracted from hotel charges upon check out.

What if I have other questions?

Please contact your Tradeshow Account Representative or email us at tradeshowsales@namm.org.

As your association, we have also compiled a number of resources to help our members navigate this current situation.