Education Schedule to Drive Innovation at Summer NAMM

Join us for an "innovation fest" at this year's Summer NAMM, with multiple education programs and collaborations set to shine the spotlight on the latest strategies, best practices and insights to grow your business in the post-pandemic world.

Innovation will be a recurring theme across sessions designed for retail, sound, studio and stage planned for July 15–16, delivered by industry thought leaders right from the Summer NAMM show floor. View the full schedule here.

The opportunity to book hotels and register for Summer NAMM is now open.

Examples from the NAMM U program include:

The Retail Store of the Future

Chris Walton, Founder and Editor-in-Chief of Omni Talk

“Store of the future” is a fun phrase to throw around, but what does it really mean? And, of course, what does this store of the future look like? In a humorous and insightful presentation, Chris Walton, omnichannel retailing expert and former Target Store of the Future executive, will set the record straight. He’ll share why he thinks much of retail’s future is already visible within the world around us and how it’s only a matter of time before the kit of parts comes together to express itself in new and unique ways. And, boy, oh boy, does the future look like a heck of a lot of fun, too!

Chris Walton, Founder and Editor-in-Chief of Omni Talk

If there’s one thing Chris Walton and Jeff Bezos have in common, it’s the number of times they’re asked, “What’s going to change in the next decade?” A fair question, but maybe the more important question is, “What’s not going to change in the next decade?” And in this candid and humorous NAMM U session, Walton will reveal his insights on the future of retail and what he thinks those changes will look like. Filter out the noise, and get to the real heart of understanding how retail will evolve in the next five years—and what it means to your business. Walton is an omnichannel retailing expert, former Target Store of the Future executive and the CEO and founder of retail blog Omni Talk. Don’t miss your chance to get an insider’s look at what lies ahead.

New Innovations in Music Lesson Programs

Pete Gamber, Music Lessons Expert, and Melissa Loggins, Music Authority

COVID accelerated the future of music lesson programs, as more businesses adopted to hybrid and virtual. In this half-hour idea fest, lessons experts Pete Gamber and Melissa Loggins, co-owner of Music Authority, will explore how they—and other successful lesson operators—innovated during the pandemic. Hear the latest insights for adapting to the next generation of students, and walk away with new ideas to level up your own program.

New Innovations in School Music Retail

CJ Averwater, Amro Music (Moderator); Robert Christie, A & G Central Music; and Jeff Bertrand, Bertrand’s Music

How did school music retailers innovate during the pandemic? What changes did they make to stabilize their businesses and drive future growth? Find out at this special session, moderated by CJ Averwater of Amro Music and presented in collaboration with the National Association of School Music Dealers (NASMD). Join Averwater and fellow retail leaders Robert Christie of A & G Central Music and Jeff Bertrand of Bertrand’s Music as they share new innovations, ideas and best practices, and discover what it means to you.

Gen Z: New Insights on Managing the Next-Generation Workforce

Lindy Campbell, Music on the Hill

Generation Z (people born in 1997 or later) is joining the workforce and starting to make its mark on the music industry. And not surprisingly, they’re different from previous generations, including millennials, in terms of their preferences, motivations and unique skills. Join Lindy Campbell of Music on the Hill, and get a roadmap for working with and motivating your youngest team members. Find out how Gen Z stands apart from previous generations, and pick up new management strategies to bring out the best in them.

Instagram, TikTok, YouTube: What’s Working in Online Marketing Right Now

Tracy Hoeft, Marketing Expert and Founder and President of Amplify 11

Your customers are changing fast, as are the best ways to reach them. Is your marketing keeping up? Find out how to meet customers where they are today in this session with Tracy Hoeft of Amplify 11. Hoeft will share insights on what’s working right now and how you can leverage social media, content creation and other marketing tools to get real results. A not-to-miss presentation for anyone looking to keep their marketing relevant for 2021 and beyond.

The full education schedule will be released in early June 2021. Stay tuned to for the latest updates and subscribe to NAMM newsletters and updates to ensure you have the most up-to-date information on life-changing education opportunities.