2021 Summer NAMM Exhibitor FAQ

Last updated March 30, 2021. 

Summer NAMM is on, and we can't wait to reunite the industry in person to renew relationships and power our industry's recovery.

The show will feature an exciting market week format, featuring two pre-show days of industry meetings and two business-focused show days. Our retail members have stressed, now more than ever, how our industry needs to gather.

"After the 2020 roller coaster, we need the energy, the excitement, and the creative renewal we find at Summer NAMM. We don't just  want  to go to Summer NAMM; we  need  to go to Summer NAMM." 

Allen McBroom, Owner, Backstage Music  

  • What are the dates of Summer NAMM?

    Thursday, July 15: 9 am–6 pm PT

    Friday, July 16: 9 am–5 pm PT

    Summer NAMM is back with two pre-show industry meeting days and two focused show days featuring expanded business hours. The adjusted date format will help prioritize business and safety, while minimizing travel costs for all involved.

    While the show will look different than years past, we have heard from many members that, now more than ever, they need the opportunity to reconnect with their vendor partners, and are ready to travel to Summer NAMM. 

    "Summer is the ideal time for us to attend a NAMM Show.  It's our slowest time of the year, so we can get away from the store easier than we can in January. Summer NAMM fuels our imaginations and helps us find new ways to make money (or, as they would say in the Idea Center, “fresh revenue streams”). After the 2020 roller coaster, we need the energy, the excitement, and the creative renewal we find at Summer NAMM. We don't just want to go to Summer NAMM; we need to go to Summer NAMM."  – Allen McBroom, Owner, Backstage Music  

  • What are important dates for planning?
    • Priority Booth Assignment Deadline: March 31
    • Top 100 Submissions Open: April 1
    • Member Registration Opens: April 28
    • General Attendee Registration Opens: May 12
    • Final Booth Payment Deadline: May 12
    • Directory Deadline: May 26
    • Top 100 Dealers Announced: May 26
    • Exhibitor Booth Assignment Confirmations & Initial Map Release: June 9
    • NASMD Annual Convention: Tuesday, July 13
    • Industry Buying Group Meetings: Wednesday, July 14
    • Summer NAMM Show Days: Thursday, July 15 and Friday, July 16
  • When will badge registration open?

    Registration will open on April 28 for NAMM members and May 12 for general attendees.

  • When will hotel bookings open?

    The opportunity to book hotels will open on April 28 for NAMM members and May 12 for general attendees.  

    We are working closely with the city of Nashville and hotel partners to provide flexible cancellation and change dates.  

    More information will be shared as the hotel process beings. If you have any questions, please contact tradeshowops@namm.org.

  • When will the Top 100 Dealer Awards be held?

    Yes, the Top 100 Dealer Awards will return in person on the evening of Thursday, July 15. The celebration of excellence of music retail will serve as an emotional reunion of NAMM members who haven't seen each other for more than 18 months and also welcome some of the world's most powerful retailers to the show.

  • What steps are you taking to attract buyers and influencers?

    Our industry, and indeed, your member association, is built on personal and professional connections. Our membership values the importance of Summer NAMM as a critical gathering to see the latest products, garner business-building education and connect with the industry to chart a successful second half of the year. Given the uncertainty of the past year, we have heard strongly from NAMM membership and other buying communities that this year's event will be critical to power the future of our industry. 

    The market week kicks off Tuesday, July 13 with NASMD (National Association of School Music Dealers) co-locating their annual convention with Summer NAMM for the first time.

    On Wednesday, July 14 a variety of pre-show meetings, including industry buying groups, will bring buyers to Nashville, while the Worship Musician Summer NAMM Hang will unite the house of worship community.

    We are working closely with our retail membership community, along with independent buying groups, and distributors to attend Summer NAMM to see the latest products.

    In addition, we are increasing efforts to market to local studios, houses of worship, schools, universities and other venues to increase buying power available to exhibitors. Music educators, along with music and pro audio students will also be welcome at the show, helping brands extend their reach.  

  • What activities are planned to unite the pro audio community?

    Drawing from Nashville's rich studio and recording community, Summer NAMM will once again focus on gathering the pro audio community. The announcement of this year's TEC Awards Nominees on Thursday, July 15, will bring media attention to the category. Targeted education through the TEC Tracks program and other audio content providers will help professionals learn about the latest skills to power their businesses and careers.

  • What activities are planned to reconnect the house of worship community?

    Nashville is home to one of the country's largest worship centers, and professionals are looking for the latest in music, sound and live event products to power their worship experience. On Wednesday, July 14, the Worship Musician Summer NAMM Hang will unite the community to exchange best practice ideas, inspire each other and get ready to shop the show.

  • What health and safety measures will be implemented for Summer NAMM?

    NAMM and The Music City Center are committed to providing a safe environment to all guests by following guidance from the trade show industry, including Freeman Event services, to access and implement the latest health and safety efforts. We are working closely with the City of Nashville and local authorities on a detailed plan, utilizing the latest event safety and security measures, to create a safe and sound, business-conducive environment to reunite our communities at 2021 Summer NAMM. 

    Some of the aspects of this plan include: 

    Reimagined Floor Layout: Wider aisles, more space to physical distance and outdoor networking areas 

    Physical Distancing: From the airport to the show floor, there will be more space for all. 

    Face Coverings: Working with all attendees to help keep each other safe 

    Sanitizer Stations: Conveniently located around the Music City Center 

    Touchless Experiences: New solutions to minimize physical contact and protect attendees 

    Learn more about our Safe & Sound plan.

  • What other opportunities are available to grow sales?

    As the first industry gathering in 18 months, Summer NAMM will offer a unique opportunity to recharge your sales programs. There are a variety of affordable sponsorships to generate brand visibility and differentiate your products from the competition.

    And plans are underway to create a historic family reunion at The 2022 NAMM Show. Learn more and submit your application before the Renewal Deadline of April 7 to maximize opportunities for your brand.

  • What happens if plans for Summer NAMM change?

    With vaccinations on the rise and hearing from so many members that the industry needs a platform to gather, we are committed to producing a safe, sensible and productive event to reunite our business communities July 15–16.

    But if circumstances change, please be assured that we will work closely with you to make the very best out of the situation, including offering a full refund to any payments made directly to NAMM. We have a proven track record of standing by customers so you can commit with confidence.

  • What if I have other questions?

    Please contact your Tradeshow Account Representative or email us at tradeshowsales@namm.org