How to Do PR at Summer NAMM
NAMM attracts top media from around the world. Please consider the following tips for effective outreach to media while at Summer NAMM.
BEFORE the Show
Share your news with us
Email Jeanne O’Keefe or Mary Hong at The Lippin Group, email@example.com or Chalise Zolezzi, NAMM’s PR Director, firstname.lastname@example.org to inform them of interesting new products or news related to your brands at the show.
Post your news to NAMM.org
Post a PDF press kit, company news or events to https://www.namm.org/exhibit/ss17/dashboard
Your events will be listed here: https://www.namm.org/summer/2017/exhibitor-news
Celebrities and Artist Appearances
Email celebrity and artist appearances to email@example.com. This will help NAMM create PR opportunities for you by publicizing these appearances to media attending the show, and will allow NAMM to offer a seamless and exclusive NAMM experience for celebrity guests.
NAMM Show Media List
The NAMM Show media list is available to exhibitors. E-mail firstname.lastname@example.org to request a copy.
DURING the Show
Share Your News
Submit new product news and booth event information to the trade media writing daily news updates from the show:
Submit your product for “Best in Show” consideration – email@example.com
Be Social @ #SummerNAMM
Mention your booth number in posts related to your appearance at Summer NAMM across social media outlets. Media will be following these feeds to find angles for coverage during the show. Be sure to use the official hashtag #SummerNAMM.
Facebook: The NAMM Show
Snapchat: The NAMM Show
We’re Here to Help So Drop By
Visit the NAMM Media Desk staff on-site in the third floor lobby of Music City Center (infront of halls C and D) to inform Public Relations staff of artist or celebrity appearances, demos and other interesting events that should be shared with media. Often, a TV crew or other deadline media will visit the Media Desk to ask, “What’s happening now?” Help NAMM help YOU!
To discuss media opportunities at the NAMM Show, please contact Jeanne O’Keefe and Mary Hong at The Lippin Group (323) 965-1990, namm@LippinGroup.com or Chalise Zolezzi at NAMM (760) 801-7900, ChaliseZ@namm.org.