The global gathering to unify and support the people who bring music to the world

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A New Platform to Connect

Believe in Music is a new digital event, featuring a robust marketplace, cutting-edge education, entertainment and live music, providing a platform to power our industry’s recovery and support those in need. 

Benefits of Participating

  • Connect with a global audience of buyers
  • Interact with international media
  • Generate leads with new prospects
  • Build brand visibility to end-users
  • Tell your brand story in a cost-effective way
  • Support our industry

Get Involved in Believe in Music Week

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Schedule at a Glance

October 21: Registration opens 
December 1: Exhibitor Center opens 
January 4: Exhibitor meeting portal opens
January 6: Believe in Music channel lineup released 
January 11: Attendee meeting portal opens

January 18–20: Industry preview meetings
January 20: Global Livestream
January 21–22: Marketplace opens 
January 21–22: Believe in Music TV 
February 28: Marketplace and Believe in Music TV content closes

Gathering a Global Audience 

Showcasing some of the best content from The NAMM Show, robust product discovery and networking, the online experience will engage a broad audience, even larger than a physical event.

NAMM Members

Crossroads Communities

Music Makers

Global Media

Powered by AI and matchmaking software, this highly interactive platform will connect buyers and sellers, helping all industry members learn about the latest products.

Customized brand experiences

Live chat and meeting options

Matchmaking to new prospects

Real-time data reporting to track ROI

Believe in Music Week will feature exciting, must-see programming, including some of the best education and entertainment you’ve come to expect from The NAMM Show, along with new content to inspire and connect our global communities.

Believe TV

Like the Grand Plaza at The NAMM Show, Believe in Music TV draws and excites a broad audience

Gear TV

An opportunity for brands to showcase their latest innovations and stories

Foundation TV

Content for educators, our industry’s next generation and nonprofits


Featured sessions to help professionals grow their businesses and careers

Artist TV

Live music and artists appearances to engage music-enthusiasts world-wide

Integrate and feature your brand as NAMM communicates with a world of buying power and music makers. Note: This sponsorship menu will continue to grow, so check back for additional opportunities to connect with new customers.


Have an idea for a sponsorship initiative or activation? We’re here to help. Reach out to your sales representative for custom packages and options.


Connecting for a Cause

Through this difficult time, your support of NAMM keeps our industry’s future strong. For the past hundred years, our Circle of Benefits model has supported global gatherings, free trade, favorable industry regulations, strong retail channels, public awareness campaigns, music education and more.  

Contact Us Today

Phone: 1-760-438-8001


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