
The global gathering to unify and support the people who bring music to the world
A New Platform to Connect
Believe in Music Week is a new digital event, featuring a robust marketplace, cutting-edge education, entertainment and live music, providing a platform to power our industry’s recovery and support those in need.

Marketplace
Connecting buyers and
sellers

Believe In Music TV
Programming to educate
and inspire

Sponsorship
Command market
attention
Benefits of Participating
- Connect with a global audience of buyers
- Interact with international media
- Generate leads with new prospects
- Build brand & visibility to end-users
- Tell your brand story in a cost-effective way
- Support our industry
Gathering a Global Audience
Showcasing some of the best content from The NAMM Show, robust product discovery and networking, the online experience will engage a broad audience, even larger than a physical event.
Powered by AI and matchmaking software, this highly interactive platform will connect buyers and sellers, helping all industry members learn about the latest products.

Believe TV
Like the Grand Plaza at The NAMM Show, Believe in Music TV draws and excites a broad audience

Gear TV
An opportunity for brands to showcase their latest innovations and stories

Artist TV
Live music and artists appearances to engage music-enthusiasts world-wide
Believe in Music Week will feature exciting, must-see programming, including some of the best education and entertainment you’ve come to expect from The NAMM Show, along with new content to inspire and connect our global communities.
Integrate and feature your brand as NAMM communicates with a world of buying power and music makers. Note: This sponsorship menu will continue to grow, so check back for additional opportunities to connect with new customers.
Have an idea for a sponsorship initiative or activation? We’re here to help. Reach out to your sales representative for custom packages and options.


Connecting for a Cause
Through this difficult time, your support of NAMM keeps our industry’s future strong. For the past hundred years, our Circle of Benefits model has supported global gatherings, free trade, favorable industry regulations, strong retail channels, public awareness campaigns, music education and more.