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Connect With a Global Audience

As a digital event, Believe in Music Week’s reach will extend across national borders, featuring a greater ease of attendance than a physical show, as well as a wide array of training and education to attract our industry.

Unifying the People Who Bring Music to the World

NAMM Members
Uniting communities that make, distribute and sell music, sound and live event products and services

Crossroads Communities
Gathering those that use music, sound and live event products in their venue or professional field

Music Makers
Providing a platform for artists, musicians and enthusiasts to learn about the latest gear and be inspired

Global Media
Connecting trade, mainstream and social influencers who tell brand stories and promote music-making worldwide


Believe in Music Week will unite:

  • The retail community, NAMM members and influencers that typically attend The NAMM Show, who can now bring more of their staff
  • Crossroads professionals that use music, sound and live event products
  • Artists and enthusiasts, who can engage like never before
  • Global media, telling stories to their audiences
  • Our international community, through unique content across time zones and sectors