Accessing the Exhibitor Center

Make sure you are registered

If you haven't yet registered for Believe in Music Week, please contact NAMM or your authorized contact. You will need to request an invitation to register.

Log in to Swapcard

Start by going to and entering your email address. If you already have a password, enter it here. Or click on 'SEND ME A MAGIC LINK'.

Magic Link Email

If you selected the magic link, you will get an email from Swapcard with a link. Click on the link to proceed.

Create a Password

Add a password so that you can log in next time using a password.

Navigate to your Brand Page

Select your name on top right and choose Exhibitor Center from the drop-down menu. Then choose the Brand Experience name to edit. Click on 'Company Profile' to start editing your page and products.