Exhibitor Resources
Thank you for participating in Believe in Music Week!
To set your brand up for success during the online experience, we have compiled a series of resources to help you maximize your investment.
Demos and Resources
Schedule At A Glance
Registration
As a participating NAMM member, you can send out invitations to attendees and staff to complete their registration for Believe in Music Week.
Registration Invites
There will be an option to upload “bulk” registrations from an excel spreadsheet to simplify the process. A couple of things to note to register your staff successfully, please be sure to mark staff as staff and upload your staff list separately from your guest/ attendee list. If your staff is registered into a non-staff group, they will not have access to member-only sessions.
Registration is complimentary to all members, staff and invited guests.
For questions, please email us at registration@namm.org.
Team Members
Once the Exhibitor Center is open on December 1, you will be able to add your “Team Members” to your brand experience page. Team members will appear on the brand page on the team list and are connected to the brand. They will have access to the Exhibitor Center and will be able to edit the page and schedule meetings. They are essentially “working the booth”. In order to connect them, they must be registered for Believe in Music Week first.
Please make sure to register your staff for the event before adding them to your team.
Marketplace Packages
Brand - Lounge
Brand - Lounge Info
Believe in Music Week will support industry members in need, especially those in the touring industry that have been impacted so deeply by the pandemic. Help us keep live music playing across the world. For interactivity and the ability to engage with attendees, we invite you to upgrade to the Club tier or higher.
Assets Needed To Tell Your Brand Story
Company Logo
- 400x200px no larger than 1MB
- Logo will appear in search listings and on pages throughout the Swapcard platform.
- 1080x1920px (9:16 ratio), no larger than 1MB
Company Description
Describe your brand and share your story with the information text space available on your brand page. You can add links and rich text.
- No character limit.
Social Media
Increase your social media followers through Believe in Music’s wide B2C and B2B reach.
- Skype
- YouTube
- Vimeo
- Github
- Tumblr
- Flickr
- Soundcloud
- Foursquare
- Dribbble
Contact Information
Provide contact details for prospective buyers and end-users to gather information before and after the event.
Policies And Other Information
Music Licensing
To support our global artist community, NAMM adheres to all laws outlining use of intellectual property, music, licensing and use of copyrighted works.
We have ASCAP and BMI licenses that cover certain use of copyrighted material, but to ensure proper use of any material, please adhere to the following guidelines.
- Ensure you own or validly possesses the right to make, use, perform, sell and display any patented products, copyrighted works, trademarks, service marks and trade names (collectively, “Intellectual Property”), to promote content, activities, and affiliated events.
- Secure any and all necessary licenses or consents for (a) any performances, displays or other uses of copyrighted works, trademarks or patented inventions or designs and (b) any use of any name, likeness, signature, voice or other impression, or other Intellectual Property owned by others.
- Do not use any musical work protected by copyright to be staged, produced, or otherwise performed, via either “live” or mechanical means, by or on your behalf at Event or any Event-related activity, unless you have previously obtained written permission from the copyright owner or the copyright owner’s designee (e.g., ASCAP, BMI, or SESAC) for this use.
- Accept full and complete responsibility for the content you provide and all obligations under any agreement permitting the use of the music, including but not limited to all obligations to report data and to pay royalty fees.
Brand - Club
Brand - Club Info
Add excitement to your listing by engaging directly with attendees. For greater visibility and higher SEO in the Believe in Music product and brand search tools, we invite you to consider the Theater tier or higher.
Assets Needed To Tell Your Brand Story
Company Logo
- 400x200px no larger than 1MB
- Logo will appear in search listings and on pages throughout the Swapcard platform.
- 1080x1920px (9:16 ratio), no larger than 1MB
Static Header
1200x675px (16:9ratio), no larger than 1MB
Company Description
Describe your brand and share your story with the information text space available on your brand page. You can add links and rich text.
- No character limit.
Social Media
Increase your social media followers through Believe in Music’s wide B2C and B2B reach.
- Skype
- YouTube
- Vimeo
- Github
- Tumblr
- Flickr
- Soundcloud
- Foursquare
- Dribbble
Contact Information
Provide contact details for prospective buyers and end-users to gather information before and after the event.
Products
The Club Package empowers your brand to launch more products on your profile page and upload more of your catalog in the Marketplace, with expanded opportunities to grow your sales through our AI-powered matchmaking tools.
Giveaways
Giveaways are a great way to showcase your brand and drive traffic to your brand experience page.
To promote your giveaway you will need:
- Image of the prize
- Title of giveaway
- Brief description (recommended 100 words, but there is no character limit)
- Link to enter and official rules / terms and conditions, along with any prize or other limits.
These will appear on a dedicated Giveaway page accessible from the main navigation during Believe in Music Week. All fulfillment of the giveaway is the responsibility of the exhibitor.
Review this article on giveaways and tips to create official rules and other details.
Documents
Upload a file or add links to videos, brochures, PDFs, and more for attendees to consider as they make their buying decisions. The documents will be accessible by all attendees via your brand page.
- Title: 80 characters max
- Overview: Describe doc in a few words. 160 characters max
- Jpeg no larger than 1MB, auto-cropped to 400x400
- File types supported: pdf, doc,docx,ppt,pptx,png or jpeg
Session
Sessions
Host events and education sessions during Believe in Music Week!
- Your session schedule will be viewed on your brand page and on the full event schedule, but link to a separate ‘Sessions Page’.
- This content could be anything from an Artist Q&A to a factory tour
- Sessions can be pre-recorded or live streaming. There will be specific instructions if live, please contact NAMM for additional details, tradeshowops@namm.org.
- All sessions will have features including chat, polls and Q&A for attendees. Make sure to have a member of your staff monitor the ‘Chat’ during your session.
- 8 Session
- Title of Session: 50 characters, 10 words or less
- Description: 100 words or less preferred
- 15-30 minutes each is the recommended time
- Recommended: No repeat content for sessions. Each session will be added to the full event schedule and will be available on demand after the initial ‘premier’ time. It will live there for repeat watching at any time. Use your allotted sessions for fresh content and utilize your brand page if you would like to repeat content.
Deadline: Send session info to NAMM by December 11, 2020 and video links by January 4, 2021
Tools To Connect With Customers
Chat With Attendees
Qualified buyers, influencers and media visiting your brand experience page will have the opportunity to chat with your brand in real time, empowering them to ask questions and inquire about meetings.
All messages can be accessed on the chat page.
One-To-One Video Meetings
The Stadium Package allows for 80 one-on-one meetings per day, with the ability for multiple sales reps to conduct simultaneous calls. With flexible scheduling, you can segment your audience by different time zones and goals.
The opportunity to book meetings will open on January 4, 2021.
Ability To Search Attendees
Use our Meet Attendees search page to get connected with AI powered matches and invite relevant attendees to view your latest products, driving traffic and sales.
AI Powered Matchmaking
Reach new customers through our AI-driven platform, bringing qualified and interested buyers to your products.
Information gathered in the registration process along with user activity on the platform will add to matchmaking intelligence. Attendees will get recommendations for networking, products and events.
Event And Brand Experience Page Analytics
Your package features rich analytics on every user that interacted with your brand page, powering follow-ups and sales.
From the Exhibitor Center, you can export the Team's Contact list at any time. This will provide you with the details of leads who have connected to your brand and staff along with any notes, scores or tags that your staff has added to the attendee profile.
Analytics on booth visits along with product and document access will be sent by NAMM after the show.
Policies And Other Information
Music Licensing
To support our global artist community, NAMM adheres to all laws outlining use of intellectual property, music, licensing and use of copyrighted works.
We have ASCAP and BMI licenses that cover certain use of copyrighted material, but to ensure proper use of any material, please adhere to the following guidelines.
- Ensure you own or validly possesses the right to make, use, perform, sell and display any patented products, copyrighted works, trademarks, service marks and trade names (collectively, “Intellectual Property”), to promote content, activities, and affiliated events.
- Secure any and all necessary licenses or consents for (a) any performances, displays or other uses of copyrighted works, trademarks or patented inventions or designs and (b) any use of any name, likeness, signature, voice or other impression, or other Intellectual Property owned by others.
- Do not use any musical work protected by copyright to be staged, produced, or otherwise performed, via either “live” or mechanical means, by or on your behalf at Event or any Event-related activity, unless you have previously obtained written permission from the copyright owner or the copyright owner’s designee (e.g., ASCAP, BMI, or SESAC) for this use.
- Accept full and complete responsibility for the content you provide and all obligations under any agreement permitting the use of the music, including but not limited to all obligations to report data and to pay royalty fees.
Brand - Theater
Brand - Theater Info
With enhanced visibility and rich multimedia options, the Theater tier is a good choice for brands not looking for simultaneous meetings with buyers. Enjoy a higher SEO placement (above Club and Lounge tier brands) and more full features. For even greater flexibility and visibility, we invite you to consider the Venue tier.
Assets Needed To Tell Your Brand Story
Company Logo
- 400x200px no larger than 1MB
- Logo will appear in search listings and on pages throughout the Swapcard platform.
- 1080x1920px (9:16 ratio), no larger than 1MB
Video Header
Feature pre-recorded or live streaming content at the top of your page, engaging attendees from the moment they arrive.
Videos can be pre-recorded or livestreamed. Swapcardutilizes YouTube and Vimeo, so have your video IDs and links ready to go. 16:9 aspect ratio.
Company Description
Describe your brand and share your story with the information text space available on your brand page. You can add links and rich text.
- No character limit.
Social Media
Increase your social media followers through Believe in Music’s wide B2C and B2B reach.
- Skype
- YouTube
- Vimeo
- Github
- Tumblr
- Flickr
- Soundcloud
- Foursquare
- Dribbble
Contact Information
Provide contact details for prospective buyers and end-users to gather information before and after the event.
Products
The Theater Package empowers your brand to launch more products on your profile page and upload more of your catalog in the Marketplace, with expanded opportunities to grow your sales through our AI-powered matchmaking tools.
Giveaways
Giveaways are a great way to showcase your brand and drive traffic to your brand experience page.
To promote your giveaway you will need:
- Image of the prize
- Title of giveaway
- Brief description (recommended 100 words, but there is no character limit)
- Link to enter and official rules / terms and conditions, along with any prize or other limits.
These will appear on a dedicated Giveaway page accessible from the main navigation during Believe in Music Week. All fulfillment of the giveaway is the responsibility of the exhibitor.
Review this article on giveaways and tips to create official rules and other details.
Additional Brand Listings
Connect your subsidiaries and associated brands, encouraging attendees to engage with your full catalog of brands.
Documents
Upload a file or add links to videos, brochures, PDFs, and more for attendees to consider as they make their buying decisions. The documents will be accessible by all attendees via your brand page.
- Title: 80 characters max
- Overview: Describe doc in a few words. 160 characters max
- Jpeg no larger than 1MB, auto-cropped to 400x400
- File types supported: pdf, doc,docx,ppt,pptx,png or jpeg
Session
Sessions
Host events and education sessions during Believe in Music Week!
- Your session schedule will be viewed on your brand page and on the full event schedule, but link to a separate ‘Sessions Page’.
- This content could be anything from an Artist Q&A to a factory tour
- Sessions can be pre-recorded or live streaming. There will be specific instructions if live, please contact NAMM for additional details, tradeshowops@namm.org.
- All sessions will have features including chat, polls and Q&A for attendees. Make sure to have a member of your staff monitor the ‘Chat’ during your session.
- 8 Session
- Title of Session: 50 characters, 10 words or less
- Description: 100 words or less preferred
- 15-30 minutes each is the recommended time
- Recommended: No repeat content for sessions. Each session will be added to the full event schedule and will be available on demand after the initial ‘premier’ time. It will live there for repeat watching at any time. Use your allotted sessions for fresh content and utilize your brand page if you would like to repeat content.
Deadline: Send session info to NAMM by December 11, 2020 and video links by January 4, 2021
Tools To Connect With Customers
Chat With Attendees
Qualified buyers, influencers and media visiting your brand experience page will have the opportunity to chat with your brand in real time, empowering them to ask questions and inquire about meetings.
All messages can be accessed on the chat page.
One-To-One Video Meetings
The Stadium Package allows for 80 one-on-one meetings per day, with the ability for multiple sales reps to conduct simultaneous calls. With flexible scheduling, you can segment your audience by different time zones and goals.
The opportunity to book meetings will open on January 4, 2021.
Ability To Search Attendees
Use our Meet Attendees search page to get connected with AI powered matches and invite relevant attendees to view your latest products, driving traffic and sales.
AI Powered Matchmaking
Reach new customers through our AI-driven platform, bringing qualified and interested buyers to your products.
Information gathered in the registration process along with user activity on the platform will add to matchmaking intelligence. Attendees will get recommendations for networking, products and events.
Event And Brand Experience Page Analytics
Your package features rich analytics on every user that interacted with your brand page, powering follow-ups and sales.
From the Exhibitor Center, you can export the Team's Contact list at any time. This will provide you with the details of leads who have connected to your brand and staff along with any notes, scores or tags that your staff has added to the attendee profile.
Analytics on booth visits along with product and document access will be sent by NAMM after the show.
Policies And Other Information
Music Licensing
To support our global artist community, NAMM adheres to all laws outlining use of intellectual property, music, licensing and use of copyrighted works.
We have ASCAP and BMI licenses that cover certain use of copyrighted material, but to ensure proper use of any material, please adhere to the following guidelines.
- Ensure you own or validly possesses the right to make, use, perform, sell and display any patented products, copyrighted works, trademarks, service marks and trade names (collectively, “Intellectual Property”), to promote content, activities, and affiliated events.
- Secure any and all necessary licenses or consents for (a) any performances, displays or other uses of copyrighted works, trademarks or patented inventions or designs and (b) any use of any name, likeness, signature, voice or other impression, or other Intellectual Property owned by others.
- Do not use any musical work protected by copyright to be staged, produced, or otherwise performed, via either “live” or mechanical means, by or on your behalf at Event or any Event-related activity, unless you have previously obtained written permission from the copyright owner or the copyright owner’s designee (e.g., ASCAP, BMI, or SESAC) for this use.
- Accept full and complete responsibility for the content you provide and all obligations under any agreement permitting the use of the music, including but not limited to all obligations to report data and to pay royalty fees.
Brand - Venue
Brand - Venue Info
With even greater SEO and multimedia options, the Venue tier also features simultaneous meetings with buyers, allowing you to segment your meetings by region and interest. For the full use of the platform and the highest level of SEO, we invite you to consider the Stadium tier.
Assets Needed To Tell Your Brand Story
Company Logo
- 400x200px no larger than 1MB
- Logo will appear in search listings and on pages throughout the Swapcard platform.
- 1080x1920px (9:16 ratio), no larger than 1MB
Video Header
Feature pre-recorded or live streaming content at the top of your page, engaging attendees from the moment they arrive.
Videos can be pre-recorded or livestreamed. Swapcardutilizes YouTube and Vimeo, so have your video IDs and links ready to go. 16:9 aspect ratio.
Company Description
Describe your brand and share your story with the information text space available on your brand page. You can add links and rich text.
- No character limit.
Social Media
Increase your social media followers through Believe in Music’s wide B2C and B2B reach.
- Skype
- YouTube
- Vimeo
- Github
- Tumblr
- Flickr
- Soundcloud
- Foursquare
- Dribbble
Customized Background
Set your brand apart with an immersive experience, swapping a plain background for a customized graphic of your choice.
- Brand your company profile (desktop version only). You can change the background image at any time.
- 2560x1600, no larger than 1MB
Contact Information
Provide contact details for prospective buyers and end-users to gather information before and after the event.
Products
The Venue Package empowers your brand to launch more products on your profile page and upload more of your catalog in the Marketplace, with expanded opportunities to grow your sales through our AI-powered matchmaking tools.
Giveaways
Giveaways are a great way to showcase your brand and drive traffic to your brand experience page.
To promote your giveaway you will need:
- Image of the prize
- Title of giveaway
- Brief description (recommended 100 words, but there is no character limit)
- Link to enter and official rules / terms and conditions, along with any prize or other limits.
These will appear on a dedicated Giveaway page accessible from the main navigation during Believe in Music Week. All fulfillment of the giveaway is the responsibility of the exhibitor.
Review this article on giveaways and tips to create official rules and other details.
Additional Brand Listings
Connect your subsidiaries and associated brands, encouraging attendees to engage with your full catalog of brands.
Documents
Upload a file or add links to videos, brochures, PDFs, and more for attendees to consider as they make their buying decisions. The documents will be accessible by all attendees via your brand page.
- Title: 80 characters max
- Overview: Describe doc in a few words. 160 characters max
- Jpeg no larger than 1MB, auto-cropped to 400x400
- File types supported: pdf, doc,docx,ppt,pptx,png or jpeg
Session
Sessions
Host events and education sessions during Believe in Music Week!
- Your session schedule will be viewed on your brand page and on the full event schedule, but link to a separate ‘Sessions Page’.
- This content could be anything from an Artist Q&A to a factory tour
- Sessions can be pre-recorded or live streaming. There will be specific instructions if live, please contact NAMM for additional details, tradeshowops@namm.org.
- All sessions will have features including chat, polls and Q&A for attendees. Make sure to have a member of your staff monitor the ‘Chat’ during your session.
- 8 Session
- Title of Session: 50 characters, 10 words or less
- Description: 100 words or less preferred
- 15-30 minutes each is the recommended time
- Recommended: No repeat content for sessions. Each session will be added to the full event schedule and will be available on demand after the initial ‘premier’ time. It will live there for repeat watching at any time. Use your allotted sessions for fresh content and utilize your brand page if you would like to repeat content.
Deadline: Send session info to NAMM by December 11, 2020 and video links by January 4, 2021
Tools To Connect With Customers
Chat With Attendees
Qualified buyers, influencers and media visiting your brand experience page will have the opportunity to chat with your brand in real time, empowering them to ask questions and inquire about meetings.
All messages can be accessed on the chat page.
One-To-One Video Meetings
The Stadium Package allows for 80 one-on-one meetings per day, with the ability for multiple sales reps to conduct simultaneous calls. With flexible scheduling, you can segment your audience by different time zones and goals.
The opportunity to book meetings will open on January 4, 2021.
Ability To Search Attendees
Use our Meet Attendees search page to get connected with AI powered matches and invite relevant attendees to view your latest products, driving traffic and sales.
AI Powered Matchmaking
Reach new customers through our AI-driven platform, bringing qualified and interested buyers to your products.
Information gathered in the registration process along with user activity on the platform will add to matchmaking intelligence. Attendees will get recommendations for networking, products and events.
Event And Brand Experience Page Analytics
Your package features rich analytics on every user that interacted with your brand page, powering follow-ups and sales.
From the Exhibitor Center, you can export the Team's Contact list at any time. This will provide you with the details of leads who have connected to your brand and staff along with any notes, scores or tags that your staff has added to the attendee profile.
Analytics on booth visits along with product and document access will be sent by NAMM after the show.
Policies And Other Information
Music Licensing
To support our global artist community, NAMM adheres to all laws outlining use of intellectual property, music, licensing and use of copyrighted works.
We have ASCAP and BMI licenses that cover certain use of copyrighted material, but to ensure proper use of any material, please adhere to the following guidelines.
- Ensure you own or validly possesses the right to make, use, perform, sell and display any patented products, copyrighted works, trademarks, service marks and trade names (collectively, “Intellectual Property”), to promote content, activities, and affiliated events.
- Secure any and all necessary licenses or consents for (a) any performances, displays or other uses of copyrighted works, trademarks or patented inventions or designs and (b) any use of any name, likeness, signature, voice or other impression, or other Intellectual Property owned by others.
- Do not use any musical work protected by copyright to be staged, produced, or otherwise performed, via either “live” or mechanical means, by or on your behalf at Event or any Event-related activity, unless you have previously obtained written permission from the copyright owner or the copyright owner’s designee (e.g., ASCAP, BMI, or SESAC) for this use.
- Accept full and complete responsibility for the content you provide and all obligations under any agreement permitting the use of the music, including but not limited to all obligations to report data and to pay royalty fees.
Brand - Stadium
Brand - Stadium Info
With full features and the highest SEO level, brands will benefit from the maximum exposure to their products and brand messaging. Ensure engagement by not settling for anything but the best. Likewise, enjoy the benefits of all other tiers, including rich multimedia, AI-driven matchmaking, real-time analytics on all attendees who visit your booth and the ability to hold targeted, simultaneous meetings.
Assets Needed To Tell Your Brand Story
Company Logo
- 400x200px no larger than 1MB
- Logo will appear in search listings and on pages throughout the Swapcard platform.
Billboard Highlight On Brand Page
Highlight a specific product launch, event or brand through an eye-catching billboard highlight that follows attendees as they scroll through your content.
You can change out this column ad at any time and decide where ad will redirect to on click. Redirection options include External URL, Products, and Giveaways. On web desktop, the image is displayed in a vertical banner ad on the left side of your company profile. On mobile, your ad appears at the bottom of it.
- 1080x1920px (9:16 ratio), no larger than 1MB
Video Header
Feature pre-recorded or live streaming content at the top of your page, engaging attendees from the moment they arrive.
Videos can be pre-recorded or livestreamed. Swapcardutilizes YouTube and Vimeo, so have your video IDs and links ready to go. 16:9 aspect ratio.
Company Description
Describe your brand and share your story with the information text space available on your brand page. You can add links and rich text.
- No character limit.
Social Media
Increase your social media followers through Believe in Music’s wide B2C and B2B reach.
- Skype
- YouTube
- Vimeo
- Github
- Tumblr
- Flickr
- Soundcloud
- Foursquare
- Dribbble
Customized Background
Set your brand apart with an immersive experience, swapping a plain background for a customized graphic of your choice.
- Brand your company profile (desktop version only). You can change the background image at any time.
- 2560x1600, no larger than 1MB
Contact Information
Provide contact details for prospective buyers and end-users to gather information before and after the event.
Products
The Stadium Package empowers your brand to launch more products on your profile page and upload more of your catalog in the Marketplace, with expanded opportunities to grow your sales through our AI-powered matchmaking tools.
Giveaways
Giveaways are a great way to showcase your brand and drive traffic to your brand experience page.
To promote your giveaway you will need:
- Image of the prize
- Title of giveaway
- Brief description (recommended 100 words, but there is no character limit)
- Link to enter and official rules / terms and conditions, along with any prize or other limits.
These will appear on a dedicated Giveaway page accessible from the main navigation during Believe in Music Week. All fulfillment of the giveaway is the responsibility of the exhibitor.
Review this article on giveaways and tips to create official rules and other details.
Additional Brand Listings
Connect your subsidiaries and associated brands, encouraging attendees to engage with your full catalog of brands.
Documents
Upload a file or add links to videos, brochures, PDFs, and more for attendees to consider as they make their buying decisions. The documents will be accessible by all attendees via your brand page.
- Title: 80 characters max
- Overview: Describe doc in a few words. 160 characters max
- Jpeg no larger than 1MB, auto-cropped to 400x400
- File types supported: pdf, doc,docx,ppt,pptx,png or jpeg
Interactive Presentation Room (12 on video / 50 total)
Upload a file or add links to videos, brochures, PDFs, and more for attendees to consider as they make their buying decisions. The documents will be accessible by all attendees via your brand page.
Session And Gear TV Content
10 Minutes Integrated Content On Gear TV
Integrate your content, commercial or product launch into NAMM’s Gear TV.
- This needs to be ten minutes exactly
- This can be pre-recorded OR live
- Must be housed on YouTube or Vimeo
- Deadline for submission January 8th, 2020
Sessions
Host events and education sessions during Believe in Music Week!
- Your session schedule will be viewed on your brand page and on the full event schedule, but link to a separate ‘Sessions Page’.
- This content could be anything from an Artist Q&A to a factory tour
- Sessions can be pre-recorded or live streaming. There will be specific instructions if live, please contact NAMM for additional details, tradeshowops@namm.org.
- All sessions will have features including chat, polls and Q&A for attendees. Make sure to have a member of your staff monitor the ‘Chat’ during your session.
- 8 Session
- Title of Session: 50 characters, 10 words or less
- Description: 100 words or less preferred
- 15-30 minutes each is the recommended time
- Recommended: No repeat content for sessions. Each session will be added to the full event schedule and will be available on demand after the initial ‘premier’ time. It will live there for repeat watching at any time. Use your allotted sessions for fresh content and utilize your brand page if you would like to repeat content.
Deadline: Send session info to NAMM by December 11, 2020 and video links by January 4, 2021
Video Frame Sponsorship On Gear TV
Reach every attendee by placing your banner on NAMM’s Gear TV.
- 16x9, 1920x1080 Photoshop, BMP or JPEG file
- Deadline: December 11th, 2020
Tools To Connect With Customers
Chat With Attendees
Qualified buyers, influencers and media visiting your brand experience page will have the opportunity to chat with your brand in real time, empowering them to ask questions and inquire about meetings.
All messages can be accessed on the chat page.
One-To-One Video Meetings
The Stadium Package allows for 80 one-on-one meetings per day, with the ability for multiple sales reps to conduct simultaneous calls. With flexible scheduling, you can segment your audience by different time zones and goals.
The opportunity to book meetings will open on January 4, 2021.
Ability To Search Attendees
Use our Meet Attendees search page to get connected with AI powered matches and invite relevant attendees to view your latest products, driving traffic and sales.
AI Powered Matchmaking
Reach new customers through our AI-driven platform, bringing qualified and interested buyers to your products.
Information gathered in the registration process along with user activity on the platform will add to matchmaking intelligence. Attendees will get recommendations for networking, products and events.
Event And Brand Experience Page Analytics
Your package features rich analytics on every user that interacted with your brand page, powering follow-ups and sales.
From the Exhibitor Center, you can export the Team's Contact list at any time. This will provide you with the details of leads who have connected to your brand and staff along with any notes, scores or tags that your staff has added to the attendee profile.
Analytics on booth visits along with product and document access will be sent by NAMM after the show.
Additional Benefits
Platform Concierge and Technical Support
If you encounter any problems or questions along the way, NAMM will provide white-glove concierge service before, during and after the event. Contact your Account Executive or email tradeshowops@namm.org.
Logo Recognition On NAMM-Promoted Collateral
Throughout NAMM communications, your brand will be prominently featured and celebrated as a supporter of our industry and charitable efforts.
- Inclusion in thank you ad of UpBeat Daily (print edition 1x mailed prior to the event, digital edition 2x 1/21 and 1/22)
- Promoted in logo soup in audience email to all registrants 3x (Know Before you Go (1/15) and 2x show days (1/21 and 1/22)
- Approximate impressions: 300k
Policies And Other Information
Music Licensing
To support our global artist community, NAMM adheres to all laws outlining use of intellectual property, music, licensing and use of copyrighted works.
We have ASCAP and BMI licenses that cover certain use of copyrighted material, but to ensure proper use of any material, please adhere to the following guidelines.
- Ensure you own or validly possesses the right to make, use, perform, sell and display any patented products, copyrighted works, trademarks, service marks and trade names (collectively, “Intellectual Property”), to promote content, activities, and affiliated events.
- Secure any and all necessary licenses or consents for (a) any performances, displays or other uses of copyrighted works, trademarks or patented inventions or designs and (b) any use of any name, likeness, signature, voice or other impression, or other Intellectual Property owned by others.
- Do not use any musical work protected by copyright to be staged, produced, or otherwise performed, via either “live” or mechanical means, by or on your behalf at Event or any Event-related activity, unless you have previously obtained written permission from the copyright owner or the copyright owner’s designee (e.g., ASCAP, BMI, or SESAC) for this use.
- Accept full and complete responsibility for the content you provide and all obligations under any agreement permitting the use of the music, including but not limited to all obligations to report data and to pay royalty fees.
Brand - Media
Brand - Media Info
Include your media platform and publication in Believe in Music's global marketplace, driving attention, sponsorship and readership to your outlet.
Assets Needed To Tell Your Brand Story
Company Logo
- 400x200px no larger than 1MB
- Logo will appear in search listings and on pages throughout the Swapcard platform.
- 1080x1920px (9:16 ratio), no larger than 1MB
Video Header
Feature pre-recorded or live streaming content at the top of your page, engaging attendees from the moment they arrive.
Videos can be pre-recorded or livestreamed. Swapcardutilizes YouTube and Vimeo, so have your video IDs and links ready to go. 16:9 aspect ratio.
Company Description
Describe your brand and share your story with the information text space available on your brand page. You can add links and rich text.
- No character limit.
Social Media
Increase your social media followers through Believe in Music’s wide B2C and B2B reach.
- Skype
- YouTube
- Vimeo
- Github
- Tumblr
- Flickr
- Soundcloud
- Foursquare
- Dribbble
Contact Information
Provide contact details for prospective buyers and end-users to gather information before and after the event.
Products
The Media Package empowers your brand to launch more products on your profile page and upload more of your catalog in the Marketplace, with expanded opportunities to grow your sales through our AI-powered matchmaking tools.
Giveaways
Giveaways are a great way to showcase your brand and drive traffic to your brand experience page.
To promote your giveaway you will need:
- Image of the prize
- Title of giveaway
- Brief description (recommended 100 words, but there is no character limit)
- Link to enter and official rules / terms and conditions, along with any prize or other limits.
These will appear on a dedicated Giveaway page accessible from the main navigation during Believe in Music Week. All fulfillment of the giveaway is the responsibility of the exhibitor.
Review this article on giveaways and tips to create official rules and other details.
Additional Brand Listings
Connect your subsidiaries and associated brands, encouraging attendees to engage with your full catalog of brands.
Documents
Upload a file or add links to videos, brochures, PDFs, and more for attendees to consider as they make their buying decisions. The documents will be accessible by all attendees via your brand page.
- Title: 80 characters max
- Overview: Describe doc in a few words. 160 characters max
- Jpeg no larger than 1MB, auto-cropped to 400x400
- File types supported: pdf, doc,docx,ppt,pptx,png or jpeg
Session
Sessions
Host events and education sessions during Believe in Music Week!
- Your session schedule will be viewed on your brand page and on the full event schedule, but link to a separate ‘Sessions Page’.
- This content could be anything from an Artist Q&A to a factory tour
- Sessions can be pre-recorded or live streaming. There will be specific instructions if live, please contact NAMM for additional details, tradeshowops@namm.org.
- All sessions will have features including chat, polls and Q&A for attendees. Make sure to have a member of your staff monitor the ‘Chat’ during your session.
- 8 Session
- Title of Session: 50 characters, 10 words or less
- Description: 100 words or less preferred
- 15-30 minutes each is the recommended time
- Recommended: No repeat content for sessions. Each session will be added to the full event schedule and will be available on demand after the initial ‘premier’ time. It will live there for repeat watching at any time. Use your allotted sessions for fresh content and utilize your brand page if you would like to repeat content.
Deadline: Send session info to NAMM by December 11, 2020 and video links by January 4, 2021
Tools To Connect With Customers
Chat With Attendees
Qualified buyers, influencers and media visiting your brand experience page will have the opportunity to chat with your brand in real time, empowering them to ask questions and inquire about meetings.
All messages can be accessed on the chat page.
One-To-One Video Meetings
The Stadium Package allows for 80 one-on-one meetings per day, with the ability for multiple sales reps to conduct simultaneous calls. With flexible scheduling, you can segment your audience by different time zones and goals.
The opportunity to book meetings will open on January 4, 2021.
Ability To Search Attendees
Use our Meet Attendees search page to get connected with AI powered matches and invite relevant attendees to view your latest products, driving traffic and sales.
AI Powered Matchmaking
Reach new customers through our AI-driven platform, bringing qualified and interested buyers to your products.
Information gathered in the registration process along with user activity on the platform will add to matchmaking intelligence. Attendees will get recommendations for networking, products and events.
Event And Brand Experience Page Analytics
Your package features rich analytics on every user that interacted with your brand page, powering follow-ups and sales.
From the Exhibitor Center, you can export the Team's Contact list at any time. This will provide you with the details of leads who have connected to your brand and staff along with any notes, scores or tags that your staff has added to the attendee profile.
Analytics on booth visits along with product and document access will be sent by NAMM after the show.
Policies And Other Information
Music Licensing
To support our global artist community, NAMM adheres to all laws outlining use of intellectual property, music, licensing and use of copyrighted works.
We have ASCAP and BMI licenses that cover certain use of copyrighted material, but to ensure proper use of any material, please adhere to the following guidelines.
- Ensure you own or validly possesses the right to make, use, perform, sell and display any patented products, copyrighted works, trademarks, service marks and trade names (collectively, “Intellectual Property”), to promote content, activities, and affiliated events.
- Secure any and all necessary licenses or consents for (a) any performances, displays or other uses of copyrighted works, trademarks or patented inventions or designs and (b) any use of any name, likeness, signature, voice or other impression, or other Intellectual Property owned by others.
- Do not use any musical work protected by copyright to be staged, produced, or otherwise performed, via either “live” or mechanical means, by or on your behalf at Event or any Event-related activity, unless you have previously obtained written permission from the copyright owner or the copyright owner’s designee (e.g., ASCAP, BMI, or SESAC) for this use.
- Accept full and complete responsibility for the content you provide and all obligations under any agreement permitting the use of the music, including but not limited to all obligations to report data and to pay royalty fees.
Gear TV
Integrate your content, commercial or product launch into NAMM’s Gear TV.
Chat function will be live during each segment. Make sure to have a team member present to answer questions, promote your product, and drive attendees to your brand experience page!
- This needs to be ten minutes exactly
- This can be pre-recorded OR live
- Must be housed on YouTube or Vimeo
- Deadline for submission December 11th, 2020
30-Second Commercial
- 16 x 9 aspect ratio
- File format mp4 or .mov 1920 x 1080 resolution
- Deadline for submission December 11th, 2020
Homepage Sponsorships
Utilize the following specs and details to create the right message to welcome thousands of buyers, influencers and media on the homepage, where the attendee journey begins.
Homepage Alert
- Drive attention to an upcoming event, through an eye-catching web app alert.
- 160-character limit
- Deadline for submission December 18th, 2020
Homepage Banner
- Excite an international audience with a banner placement on the Believe in Music homepage.
- 1080x1920px (9:16 ratio), no larger than 1MB
- Deadline for submission December 11th, 2020
Communication Sponsorships
Utilize the following specs and details to incorporate your message in outgoing audience communications sent before, during and after Believe in Music Week.
Community Newsletter
Include an image, 100 words of copy and destination link in a targeted NAMM Newsletter.
Audience E-mail Campaign
Include an image, 100 words of copy and destination link in an outgoing audience communication to event prospects and registrants.
Registration Confirmation Placement
Reach every attendee by featuring your brand throughout the registration process and on confirmation messages.
Image dimensions: 600x125px
Front Page Sponsor
- Large logo - an image of 1080 x 360 pixels (3:1 ratio) and no larger than 300kb.
- Smaller Grid logo – no size recommendation 250 x 250, square
- Background picture for grid menu
- We recommend using an image of 600x200px and no larger than 300kb
Custom Sponsorships
Believe VIP Gift Bag
- Include a product in our music box package, sent to VIP buyers and include a message in our digital version, sent to all event attendees