We have many ways for brands to get involved, including creating brand experiences on our robust, online marketplace, utilizing the latest in AI and matchmaking software to connect buyers and sellers, showcasing products by category, and content integration into must-see programs on believeinmusic.tv, as well as sponsorships, activations and other brand-building opportunities. 

The Believe in Music Week platform is not intended to be an e-commerce platform, but brand experience pages do link directly to brand websites to facilitate sales discussions beyond the digital event. 

Learn more about how to get involved at Believe in Music Week or email us at for any questions.

The first step is to register through the unique link sent directly to the email of the contacts provided on your brand experience page application.  All emails provided will receive a welcome email with a unique registration link and instructions on how to register. If you need to have a registration link re-sent, please contact tradeshowops@namm.org. 

Once you have registered, you will be sent a ‘magic link’ directly from Swapcard, which will provide access to the Exhibitor Center, where you can build your brand experience page and add more team contacts. 

We have prepared a variety of tutorials and resources to help you utilize the Exhibitor Center and maximize your brand page experience, visit this page to learn more. 

Once you have accessed the Exhibitor Center, you can add more team contacts to manage your brand experience page and manage your activities.  

You can also utilize our members-only invitation system to invite your staff and customers to register for the online event. 

Or just send a message to tradeshowops@namm.org with a request to add an additional contact. Please include full name, company and email. 

On the left-hand column of the event homepage, you can edit your profile and your brand experience page(s). You can also access the Exhibitor Center from the drop-down in the upper right corner. Learn more here. 

We have prepared a variety of tutorials and resources to help you utilize the Exhibitor Center and maximize your experience, learn more here. 

  

The following subjects are covered: 

  

·      Accessing the Exhibitor Center 

·      Header and Logo 

·      Information 

·      Social Media 

·      Contact Details 

·      Adding Products 

·      Adding Additional Brands 

·      Adding Giveaways 

·      Adding Documents 

·      Your Team 

·      Advertisement 

·      Background Image 

·      Meetings 

·      Team's Contacts 

  

You can also review webinar: Using and Optimizing the Exhibitor Center, debuting on December 2 at 11:30 am PT and available on-demand afterwards, with tips, ideas and strategies to maximize your experience. 

And we are here to help guide you through the process at tradeshowops@namm.org. 

The magic link was sent via directly to your primary tradeshow contact, please contact tradeshowops@namm.org to have the link re-sent.

Yes! We have several al-a-carte options to maximize your brand presence, including adding more products, sessions, or a custom billboard ad or background. Learn more here or contact your Tradeshow Representative at tradeshow@namm.org.

We are here to help! 

Exhibitor Resources – visit our all-encompassing page to review demos, resources, information and more to maximize your Believe in Music Week experience. 

Please contact us with any questions at tradeshowops@namm.org.

Recording capability is not available for 1:1 video calls on Swapcard.  

While on a video call, the video call window will persist as you move throughout the platform. To show a product demo on a video call, simply navigate to the product demo page and share your screen. 

Presentation rooms are for group meetings and allow for 12 people on video, 50 person max for the room. The benefit to using this service over Zoom and other tools is that it’s web based with no additional downloads, sign ups or log ins. 1:1 video calls, for 2 people only, start via the chat in Swapcard and stay on the platform. 

Swapcard cannot check this automatically. On your My Event page, you can easily export your current schedule from Swapcard directly to your Outlook, where you can see any conflicts.  

15 additional brands can be added to your Brand Experience Page. STADIUM, VENUE, THEATER ONLY

About us: No limit  
Product description: 200 character limit. (NAMM can update to higher limit if absolutely needed) 
Session description: 50 words or less to fit in view 
Number of photos for products: No limit (400x400 size) 

Yes, we have implemented a new feature to re-order products on your page. Visit the Exhibitor Center on Swapcard to try out this new product re-ordering feature.

No. They will need to remove their current billboard and replace it with new one via the Exhibitor Center.

Yes. The background image would need to meet the required specifications and the QR code image should be clearly visible.

Videos at the top of the brand experience page can be any length.

These videos can be added or switched out at any time by the exhibitor with a video link from Vimeo or YouTube. NAMM is unable to manage this process for exhibitors.  

Yes, product listings can include links to external URLs.  

Yes, exhibitors are able to set a single continuous stream. 

There is no limit to the number of visitors/viewers allowed on your brand experience page at one time.  

Swapcard adjusts brand experience page elements based on the size of the user’s browser window. Full page dimensions are 2560x1600.  

No, each brand experience page is able to link out to one page per social media platform. If an exhibitor needs to include multiple Facebook pages, they can do so within their brand experience page description.  

30 MB. If you need to attach a larger file, please use the URL to the file and link to the download. 

No, only brand experience pages will include custom backgrounds.  

No, video sound does not play automatically. There are settings on YouTube or Vimeo to bypass this.

The order of the documents cannot be updated.  

Yes, there is a word limit of 200. Multiple images are allowed in the photo gallery at the top of the listing. 

You can click the star icon to choose first photo when creating an image gallery. You can add a logo as one of the photos. The logo at the bottom of the product page will be the logo for the Brand Experience Page. 

No, the section order and section titles are: Book a Meeting, Information, Interest (NAMM custom field), Social Media, Contact Details, (Pavilion/Showcase/Parent only if applicable), Products, Additional Brands, Giveaways, Sessions, Documents, Team 

The brand will be listed higher on the brand search page. Sessions, people, and products are not included.  

People Search 

• first name 
• last name 
• job title 
• Company 
• Additional filters: Community, Interests 

 

Exhibitors Search 

• name 
• description 
• booth 
• ignore special characters in the name ("ex: "ABC" find "A.B.C.") 
• Additional filter: Product Category 

 

Schedule Search 

• title 
• description 
• exhibitor's name linked to the session 
• Additional filters: Topic, Program 

Items Search 

• title 
• description 
• exhibitor's name linked to the item 
• Product Categories 

There is a column on Airtable called "Parent Company". Someone will need to update this and add a parent to any brand pages that should be marked as children. Please contact tradeshowops@namm.org.

Yes. If a brand is the “parent”, the parent link will appear on the child pages just as the child page links appear on the parent page.  

An attendee will need to chat or set up a meeting to be included on the Team’s list in the Exhibitor Center. This is considered an Opt-In lead. 

Additionally, exhibitors can use the Meet Attendees search to get in contact with prospects and request to connect with them. Once connected, this will add the attendee to the contact list as well. 

NAMM will need to pull session and booth reports. The session report will include a list of session attendees and registrations along with how long they stayed in session. Reports will be available after the event. 

All attendee searches can be conducted on the Meet Attendees page. Attendee filters (community, interest) will be added once the individual has completed their registration questionnaire. In addition, all attendees will have their AI recommendations at the top of the Meet Attendees page. Attendees can also be searched for by name.  

Here’s a list to cover the choices for redirects on ads and notifications:  

Right Column Ad on homepage - Any link 

Sponsor Ad spots center column - External link or Exhibitor Page 

Column Ad on Brand Experience Page - products, giveaways, additional brand or external URL 

Notifications – brand experience page, homepage, session page or external URL  

Linking will also be helpful with giveaway item pages as exhibitors can use a link to send the attendee to an outside form to participate in any contests they may host. 

On the app, the ad covers the screen when you open the app and you can click “get more info” or “skip” to close it. After that, the ad will change each time you open it.  

On a web browser, it covers the screen at first open and then moves to the right column. It will then change each time someone navigates to the home page. 

Since most attendees visit virtual events on their desktop, it is best to optimize for desktop. 

Currently, Swapcard menu/navigation items are translatable. To change to another language on Swapcard, go to your Settings (top right corner), and select the language you’d like to display. English is the second language one from the top if you’d like to change it back. 

We are planning on including Chinese, French, German, Spanish and English languages for navigation and informational text. 

There is no limit on time for sessions. There will be many sessions running at one time. Sessions/Events are managed by NAMM. Sponsor sessions will be on a separate schedule from the education sessions. 10–30 minutes recommended. 

Yes, if the attendee does not choose to be invisible in their profile. We are encouraging attendees to sign up/register for sessions so that they will be visible on the list below the video on the session page. We will also have a way to capture all names of those who view sessions but exhibitors would only see the registrant list in real-time. 

Descriptions should be kept to 200 words or less (about 1000 characters). A good rule for session titles is to stay within 50 characters (about 10 words) or less.  

They will be able to see those that registered for the session (added to the calendar) on the session page. If it's real-time, we recommend using the chat so they will know who's in there at the live time 

Videos other than the 30-second spots will not be sent to us as files. We just need the YouTube or Vimeo ID for pre-recorded. Submit all information via session form.

From Pete -- Commercials: 16x9 aspect ratio. File format mp4 or .mov 1920 x 1080 resolution 

Due Date: December 11, but the earlier the better 

They can see their session listed on their profile. They can also go to the schedule and search for their name or session name.

There is no auto-responder feature for the chat function. We do recommend that if you have any set hours that you will be available to chat, that you include this in the information section.