Lounge 88 Presents Sessions and Performances for Piano Dealers

We invite piano dealers from around the world to join us for educational sessions created just for you at Lounge 88, located on Level 3 of the Anaheim Convention Center. Visit the Lounge each morning  for these educational sessions:

Friday, January 14

9:30 a.m.
Where Is Your Next Piano Customer Coming From?
Presented by Bob Popyk, founder of Bentley-Hall, Inc. and columnist for The Music Trades magazine

The piano industry has changed, and piano stores need to change with it. Just waiting for a customer to come in the door is probably not going to make it if you want to be a successful piano dealer in the months to come. Here are some ideas for creative marketing, a continual prospecting program, getting involved in the adult market and weekly participatory activities.

Saturday, January 15

9:30 a.m.
Proven Programs and Strategies to Increase Store Traffic and Piano Sales in 2011

Presented by Matt and Debra Perez, The Piano Gallery and Valley Keyboards

Successful programs and strategies are currently being used that create both new piano players and new piano buyers. This session will provide practical steps for successfully implementing these ideas in your store and community, with the goal of creating a consistent flow of new possibilities. With more people desiring to play the piano than we can imagine, 2011 has the potential to become a pivotal year for all of us in the piano business.

Sunday, January 16

9:30 a.m.
Artist Relations for Fun and Profit

Presented by Eric Johnson, PerARTS LLC

Presenting performances by professional (and non-professional) pianists has proven to be an effective way to build store traffic, solidify relations with your local community and sell pianos. However, there are a few tricks to doing it effectively, including identifying the right performers, setting up the performance area and profiting from the event. In this session, you’ll get guidelines from an artist relations perspective for presenting high-level pianists in a professional, effective way—both in your store and in outside venues.

The piano is one of the most relaxing and sophisticated instruments. Visit Lounge 88 throughout the day to relax and enjoy some light food and beverage and listen in on these special musical performances:

Thursday, January 13

Noon
Ray Ushikubo (9 year-old prodigy) presented by Kawai

5:30 p.m.
Freddie Ravel presented by Brodmann

Friday, January 14

Noon
Freddie Ravel presented by Brodmann

5:30 p.m.
Brian Culbertson presented by Pianodisc

Saturday, January 15

Noon
Vladimir Zaslavsky presented by Samick (Seiler)

5:30 p.m.
The Donna Fishwick Piano Ensemble, The Forty Flying Fingers presented by Yamaha Corporation and Yamaha Canada

Sunday, January 16

Noon
Ted Howe presented by Petrof