Generation Next

NAMM Foundation's Generation Next program offers students majoring in Music Business or Music Education a chance to attend the NAMM Show in Anaheim, CA. Access to the show, which is not open to the public, provides students with endless networking opportunities with our over 1,400 exhibiting companies. In addition, students participate in professional development sessions that provide tools and guidance for careers in the music industry.

Highlights of the 2012 GenNext program included:

  • Sessions for first-time or returning students of Generation Next Breakout sessions focused on networking, navigating the NAMM Show floor and making industry connections
  • Motivational session led by Dr. Tim Lautzenheiser of Attitude Concepts, Inc. to helped students launch their first career job search
  • Sit-downs with industry professionals representing various segments of the industry including start-up companies, nonprofit organizations, manufacturers, product reps and artist relations
  • Sessions that provided students with tools to start a career, featured a panel of human resources professionals from NAMM Member companies with an overview of interview techniques and etiquette along with a speed interviewing clinic
  • Access to Music Education Days sessions included clinics by John Jacobson, also known as “Mr. Double Dream Hands” and the Canadian Brass “Quintet” and the National Show Choir champions, "Masquerade"

To be added to the communications list to attend the Generation Next program at the 2013 NAMM Show, e-mail questions to

Stay connected and follow Generation Next on Facebook.

Listen to the Latest Audio from the 2012 GenNext Sessions for Year-Round Learning Online

  • Jan 19 10:04am
    Panel: Industry Upstarts and Entrepreneurs
    Panelists include NAMM Young Professionals Member Scott Feehan, Scott's Drum Center; John Thompson, Bad Cat Amplifiers and Jim Normandy, Normandy Guitars. Moderated by John Wittmann, Yamaha Corporation.
  • Jan 19 11:50am
    Panel: Do You Have What It Takes?
    Panelists include Mark Goff, Paige’s Music and NAMM Executive Committee Treasurer; Tom Weir, Studio City Sound and Christina Holthe, Yamaha Corporation. Moderated by Courtney Blankenship, Western Illinois University.
  • Jan 20 11:55am
    Panel: The Music Industry: A Little Something for Everyone
    Panelists include Dick Boak, C.F. Martin Guitars and NAMM Board Member; Moe Paulsen, Spoiled by Technology and David Wish, Little Kids Rock. Moderated by Stephen Marcone, William Paterson University.

NAMM President's Innovation Award

The NAMM President's Innovation Award supports individuals who are enrolled in Music Business and Music Education courses and are preparing for a job in the music products industry. Students who apply and meet the following criteria can be awarded with a $600 stipend to help with expenses with attending the NAMM Show:

  • Must be enrolled for the summer or fall 2012 semester in a university-based music business and/or music education program.
  • Must be able to prove with a Spring 2012 high school or college transcript that they are maintaining an overall 3.0 grade average.
  • Must also intend to be enrolled full time in college at the time of the NAMM Show in January 2013 and through the winter/spring semester.

Applications are now being accepted. To apply for a 2013 President's Innovation Award, interested parties should visit or e-mail Submission Deadline: Sept. 30, 2012. Awards will be announced on November 1, 2012.