As a 2013 NAMM Show exhibitor, have you connected with the many valuable tools to drive traffic to your booth?
For starters, take some time to promote your booth by posting your booth description, events and media kit online. Looking for increased exposure during the show? You can advertise in the NAMM Show daily publication, UpBeat Daily, and on ConventionTV through Testa Communications—contact these outlets now to find out about powerful publicity opportunities. To enhance your online presence, check out the options for digital sponsorships to reach key decision makers as they're mapping out their show.
You can also invite your buyers and distributors to the show via e-mail, and reach out to the Buyers List with your pre-show marketing materials.
Plan ahead and make the most of these resources to point buyers to your booth and promote your brand to the global music products industry!