Reconnect: Check Out the Breakfast Session Video Featuring Brian Solis

Each day of the 2013 NAMM Show, NAMM U presented Breakfast Sessions that were packed with attendees looking for tips to grow their businesses, create new customers and adapt to new technology. Friday's session, "The End of 'Business As Usual'—How to Rewire for Success," was a big hit for attendees wanting to better understand today's "connected" customer. Presented by renowned technology analyst, author and futurist Brian Solis, this session explored new ways to build a relationship with consumers, engage them using social media and create a relationship of loyalty and trust. Listen in now if you missed it the first time or if you want to review it again. While you're at it, check out NAMM U's full video library from the NAMM Show.