Band, Inc. - Running your Band as a Brand

Start Time:
2:00 pm
204 A
3.5 hrs.

At a time when digital distribution is the tail that wags the dog, and when big record labels have contracted, it's critical for artists and bands to see themselves as a branded business. They must be more responsible than ever to build a strong team around them, to embrace working with consumer brands to increase their exposure and fund their albums and tours, and to engage more actively in social media and other direct-to-fan initiatives because the old way of doing things simply no longer works. Come and hear from players in the ecosystem who enable bands to thrive as the music industry reinvents itself.

2:00 – 2:30  Building Your Brand

2:30 – 3:30 Marketing and Promotion Panel

3:30 – 4:30 Options for Generating Funding

4:30 – 5:30 Manifesting the New Music Fan


Chandra Lynn, President, Glow Marketing

Mike King, Instructor, Berklee College of Music

Carmen Rizzo, producer, mixer, programmer, DJ, remixer and recording artist

Kamran V., Owner, CyKiK: former Head of New Media Production for Interscope/Geffen/A&M

Phil Sandhaus, Owner, Phil Sandhaus Productions

Jaunique Sealey, Owner, Jaunique Sealey Consulting; former social media strategist for Lady Gaga

Jeff Price, Founder & former CEO of TuneCore, Co-Founder & GM of spinART Records & Co-Founder of AAIM (American Assn of Independent Music)

Ned Hearn, Principal, Law Offices of Ned Hearn

Moderator:  Kelli Richards, President & CEO, The All Access Group