Public Private Partnerships in Music: A Case Study - Music Inspires Education
Music Inspires Education is a case study about a collaboration between a non-profit organization and a marketing firm to develop a campaign to raise awareness of the importance of music education nationally. The collaboration partners with schools and musicians to bring music into schools. It features three videos of name artists (one is actually a band). One occurs in the classroom, one is an assembly, one is part of an after-school program. Each video focuses on a different aspect of how artists can interact directly with young people to encourage their creative expression.
Joe Glaser, Jessica Viltman, Jim Bosiljevac, Rodney Spencer, Meg Madden
Creative Director, DDB San Francisco
Over the last 13 years, Jim has created advertising for a wide range of brands including Clorox, Glad, STP, Kingsford, Coca-Cola, theU.S. Postal Service, Allstate and the Beef Council. Although he has worked on well-known, sometimes fun brands and shot commercials in faraway lands, as a music fan, amateur musician and father, he finds none of it as fulfilling as seeing kids inspired to make music.
Meg Madden serves as Executive Director of Music in Schools Today, where she has pioneered arts education management, program development, assessment and active research since 1989. She appears frequently on both traditional and new media. She serves on the Board of Music in Schools Today and on the Education Committee of the San Francisco Symphony, and occasionally consults for other arts education programs.
In the eighties, Meg served as Community Relations Manager at San Francisco Ballet. More recently, sample clients have included Chevron, Grateful Dead Productions, San Francisco Education Fund, San Francisco Opera, San Francisco Symphony, the San Francisco Unified School District and Stern Grove Festival. In her college days, she played ukulele with a girls’ band. In her spare time, Meg rides her horse Concho, and is exploring the integration of culture, nature and spirituality.
Rodney Spencer holds a BS in elementary education with a concentration in music from Appalachian State University, as well as a MS in educational technology from Walden University. Currently, Rodney serves as the music integration project documentation specialist, webmaster, and music integration teacher for the Oakland MILE Project. Rodney also teaches elementary music and elementary technology literacy at Vincent Academy in Oakland, CA.
With a bachelor degree in Computer Science and several years managing IT projects for a Fortune 50 corporation, Joe Glaser does more than just anchor the beat as drummer of the band Alma Desnuda. Along with his fellow band members, Joe helped build the band from open mic regular to one of the hottest bands in the San Francisco Bay Area. A cancer-survivor and world-traveler, Joe's passion for living life to the fullest encouraged his departure from the corporate world to embrace the emerging community of socially-conscious businessmen and entrepreneurs.