Getting your Music into Film and TV

Start Time:
3:00 pm
Thursday, Jan 22


Rich Goldman, Bob Mair, Sally House, Bob Kaminsky and Shauna Krikorian
The Forum (203 A-B)
1 hr.

Have you ever wondered how to go about getting your original music or song placed within a movie trailer, TV show, or TV commercial? Join this panel of industry experts as they lead musicians and their managers through the world of music placements for entertainment and advertising campaigns. The session will discuss how to interact with music supervisors and how to pitch your music to top film trailers houses and ad agencies, as well as how to get your music heard by music publishers and third party licensing companies.”

About the Panel:

Rich Goldman, RipTide Music Group’s president and founder - Rich is a lifelong musician who has amassed a broad range of industry credits as a composer, producer, sound designer, and recording studio operator. With his wife Ellie, he started a rehearsal studio in Cincinnati and grew it into the legendary Fifth Floor Studios, one of the major centers for recording in the Midwest. At Fifth Floor, Rich engineered albums for clients including Bootsy Collins and the Ohio Players and collected gold records for his studio’s work with Sheila E, Zapp and Midnight Star. Rich is a member of The Recording Academy, The California Copyright Conference and AIMP.

Bob Mair, CEO, Owner, and Founder of Black Toast Music and Black Toast Records - Bob is a noted musician/composer/producer, Mair founded Black Toast Music in l990 as a leading independent music publisher/production music library and record label based in Chatsworth, CA. Since its launch, the company has placed music in many hundreds of television series, including such hits as “True Blood,” “Dexter,” “Treme” and “The Wire,” as well as such other programs as “Parks & Recreation,” “New Girl,” “Modern Family,” and “Raising Hope,” among others. Black Toast also supplies music to TV specials and TV movies as well as high profile motion pictures, including “Neighbors”, “Tammy”, “Begin Again”, “American Reunion,” “The Oranges,” “Arthur,” and “When In Rome.” For more information about Bob Mair and Black Toast Music, please see

Sally House, Owner and Executive Producer with The Hit House - The Hit House is a premier custom music and sound design company that specializes in trailer and commercial music. Their recent work has been used in national and global television campaigns for clients such as Lexus, Pepsi, Porsche, and Red Bull, and in motion picture campaigns for films like “Iron Man 3,” “Despicable Me 2,” "Thor: The Dark World,” “Pacific Rim,” “Frozen,”  “Anchorman 2," “Epic, “Upside Down,” and “Bully,” among others. In her role at The Hit House, Sally brings her vast marketing and branding experience to the music business. Besides her role as executive producer, Sally also initiated production music libraries, and is responsible for all the ‘Between the Ears’ stuff at The Hit House.

Bob Kaminsky, Executive Vice President at Riptide Music Group - Bob served as Director of A&R at A&M Records for a number of years and went on to produce over 300 episodes of the legendary radio concert programs The King Biscuit Flower Hour and The Silver Eagle Cross Country Music Show recording and broadcasting The Rolling Stones, The Police, The Who, Bonnie Raitt, The Police, Loretta Lynn, Meryl Haggard, Waylon Jennings, Reba McIntire, George Strait, and George Jones, among many others.  As a producer/writer of over 100 hours of primetime television specials, his credits include The Grammy Awards, The Montreal Comedy Festival and Farm Aid.

Shauna Krikorian, co-founder of MediaHorse - MediaHorse is a music marketing and licensing firm that specializes in the creation and placement of music in TV shows, trailers and advertising campaigns. Recent MediaHorse film advertising campaigns include "Jupiter Ascending", "The Amazing Spiderman 2",  "Captain America: The Winter Solider", "The Hunger Games: Catching Fire", "Transcendence" and "Wolverine". Under MediaHorse, Shauna also consults for various music publishers on non-traditional marketing strategies and practices. Prior to co-founding MediaHorse in 2010, she worked as the Vice President of Creative for Opus 1 Music overseeing all licensing and creative initiatives for its catalogues. In 2006 she was named Director of Film and TV Licensing for 615 Music where she played a leading role in the development of the “Scoring Stage” series, which became widely prominent in the film advertising market.