The 2017 NAMM Show is Going Live!
Early tomorrow, bleary eyes will suddenly blink wide awake as an average Thursday morning in Anaheim is transformed into the ultimate blend of rock concert and breakfast meeting. Named Breakfast of Champions, it will provide a suitably bold and colorful official opening to The NAMM Show – the annual crossroads event that draws the entire music and sound industry together for a grand celebration of technology, business and rock and roll.
It’s an industry tradition—for four days, Anaheim becomes the epicentre of the music making and recording world. But if you think you already know what to expect from NAMM, think again—this year’s show has a few extra ingredients in the mix.
It’s no secret that in recent years the halls of The NAMM Show have become home to more professional audio equipment. From large format line arrays to major touring mixing consoles, the tools of the touring sound business have steadily grown in popularity and importance. Now, NAMM is responding with a Show full of dedicated content for those visitors who make their living from live sound. From special seminars to networking opportunities, there is more to do than ever before.
Where to begin? It starts with Breakfast of Champions and then moves to TEC Tracks, the NAMM Show’s full program of business-savvy classes and seminars. For the first time, NAMM is devoting its entire first day of TEC Tracks programming to the business of live sound and lighting. Curated by renowned touring engineer Mark Frink, Tec Tracks Live Sound Day will get started as soon as the show opens, with a full schedule including a special keynote interview with Robert Scovill. His words of wisdom will be followed by opportunities to find out more about audio-over-IP, pick up tips for live recording, learn about virtual soundcheck and take a seminar on Rational Acoustics’ SMAART software.
Meanwhile, for the first time, NAMM has teamed up with Audinate to deliver training and certification in Dante™ networking to NAMM Show attendees, for free. Participants will be able to choose between a basic introduction, more in depth training or full professional certification. And all of this is before you enter the show proper, to discover exhibitors including Midas, Yamaha Pro Audio Products, Renkus-Heinz, JBL, Soundcraft, and Electro-Voice, among many others.
With rock stars in the aisles and an industry’s worth of business waiting to be done, The NAMM Show is unique in the industry calendar, and now there are more reasons than ever before to make the trip to Anaheim. It all starts early tomorrow morning—see you there!