The business crossroads of music, sound and event technology

Guitars & Fretted Instruments

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At the core of The NAMM Show is the guitar, with luthiers being a mainstay of NAMM Membership. As an exhibitor, you will benefit from:

Target-rich communities – The fretted community will span multiple levels, showcasing the latest trends across all fretted instrument styles, including amplified, acoustic, banjo, ukulele, and mandolin. This dedicated community will collect an audience that is rich with buyers looking for your specific product type, making it easier for both of you to connect.

Vast media exposure – Be part of the excitement generated through the numerous public relations efforts, social media impressions and celebrity appearances as well as the presence of mainstream and industry publications, like Guitar Player, Guitar World, Premiere Guitar, Acoustic Guitar, Bass Player, Bass Guitar Magazine, Bass Frontiers.

Expanded audience reach – Reach targeted and new customer segments, commanding billions in purchasing power, that want the convenience of one-stop-shopping for all of their music, audio and event technology needs as well as the industry education that supports their business and professional development.

Register to Exhibit Now!

The reason we always come back to NAMM is we get to see so many people that are interested in our products, meet new dealers, and find opportunities to sell our guitars in new markets."

Ben Parker, Marketing and Brand Manager, Teton Guitars

A dedicated community for every product category

Bringing the entire music, event technology and production community together under one roof!

Register to Exhibit Now!

Exposing your brand to music retailers, distributors, artists and celebrities