5 Unforgettable "Only At NAMM" Moments
Many members tell us that attending The NAMM Show is one of their favorite weeks of the year. Part of what makes being at the The NAMM Show so special is you never know what surprises are right around the corner. From legendary performances to celebrity sightings,to awards and expanded areas for education and products, to reunions with friends old and new, attendees were treated to a variety of entertaining and those only at NAMM moments. The following are just a few highlights.
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1. Day of Service
On Tuesday, January 23, NAMM members participated in a Day of Service at the Orange Grove Elementary School. The Day of Service program is designed to support Anaheim Elementary School District’s efforts to bolster music education.
The morning began with a choral performance by second and fourth graders, directed by Principal Alex Ramirez, and was then followed by a check presentation of $10,000 to the school district from The NAMM Foundation to use for music education programs. Throughout the morning, students participated in guitar, drum, ukulele, and choral and movement sessions taught by expert facilitators and learned more about the power and joy of making music.
2. Hollywood U2 Rooftop Jam
NAMM attendees were greeted with a surprise rooftop performance from "Hollywood U2" on Friday morning as The NAMM Show opened for the second day. The U2 tribute band reenacted the legendary song and video, “The Streets Have No Name,” the opening track from their 1987 smash, The Joshua Tree. Front man Joe Hier was easily mistaken for the real Bono during this performance, causing an extra surge of excitement, and many pictures, as attendees made their way into the Anaheim Convention Center to start the day.
3. Melissa Etheridge and Michael McDonald Duet
Friday evening ended with more musical surprises during Yamaha’s All-Star Concert on The Grand 2018. Eleven legendary artists took to the stage including a surprise duet with rock icon Melissa Etheridge and Michael McDonald of the Doobie Brothers as they sang, “Ain’t No Mountain High Enough.” Melissa later tweeted, “Oh man this was fun!! I was a surprise so I couldn’t tell anyone!”
4. ACC North Debut
Once on campus, NAMM Show attendees were able to explore an expanded show floor with the debut of the new Anaheim Convention Center North building, providing a home for the pro audio and live sound communities to unite, and providing attendees with two additional levels of exhibits. This meant more products were available to meet buyers’ specific industry needs and created even more business opportunities.
5. Comedy and Music Collide at The 33rd Annual NAMM TEC Awards
This year, the TEC Awards was hosted by comedian Demetri Martin, who despite feeling “uniquely unqualified for the gig” had the TEC Awards audience in stitches as he explained his own musical observations on large cue cards and even pitched his own idea for a new TEC product: “The Baby Silencer” with his hallmark deadpan delivery.
The night continued with awards given across technical and creative categories including projects like Rogue One: A Star Wars Story, the 59th Annual GRAMMY Awards and Game of Thrones. The Section reunited for a performance as well as an induction into the TEC Hall of Fame, and a finale performance was given by the legendary Jackson Browne who received the prestigious Les Paul Innovation Award.
More "Only at NAMM" moments are in store when The 2019 NAMM Show returns to Anaheim January 24 – 27, 2019.