ESTA Partners with NAMM

NAMM and the Entertainment Services and Technology Association (ESTA), have announced an alliance between the two non-profit organizations that will offer event technology professionals a new platform for industry training, business development and networking.

Already the two associations are working together to develop the education, community and exhibit experience that will be available at The 2018 NAMM Show, in Anaheim, California, January 25—28, and beyond.

For years, NAMM has been committed to growing the music industry and supporting music retailers; this alliance is the next step in that direction as it seeks to fill the gap between performance and production.

“We look forward to working with NAMM over the coming months and years to build a wonderful new home for the live event technology sector at the show, where our members can increase their knowledge and skills, find new customers and suppliers, and make connections,” said Jules Lauve, president of ESTA.

Houses of worship, theaters, amusement parks and many other venues attend The NAMM Show to find products to facilitate events that incorporate music, sound and event technology. This alliance is a long-time-coming, natural fit that will also benefit the many music retailers that are increasingly differentiating their brick-and-mortar stores from online-only retailers by turning their stores into event venues that attract and retain customers.

Lauve continues, “We think The NAMM Show will offer our exhibiting members access to a wide variety of new customers and new markets. Attendees are involved in music production at every level, from small venues to world tours. The show is a must-attend for anyone involved in music, and the goal is to make it a must-attend for anyone involved in live event production. Attendees come from 139 different countries as well as the large home base of Southern California.”

The NAMM Show, which draws more than 100,000 attendees, had long been bursting the seams of the Anaheim Convention Center. Despite a long-standing desire to expand the show to include all aspects of event technology, there was simply no room to do so, until now. Beginning in 2018, a new 200,000-sq.-ft. building will be coming online that will significantly expand available exhibit space and also free up the arena to be used for hands-on-training, demos and networking lounges—much of which will be dedicated to the event technology community.

Lori Rubinstein, the executive director of ESTA, shares, “At the show this year, a lighting designer told me that many of the bands who are his clients attend the show and how great it is to be able to say, ‘I want to show you a new effect I’d really like to include on the next tour,’ and walk them over to the booth for a live demo.”

This example illustrates exactly the motivation behind giving event technology a larger presence at The NAMM Show. The show is truly becoming a crossroads of professional communities that have needed a single point of convergence to conduct business across community lines. Together, NAMM and ESTA will be working to ensure that event technology exhibitors and attendees see the value to their business and leave inspired to further develop this unique opportunity.

About ESTA

ESTA is a non-profit trade association, based in North America, with members around the world, dedicated to increasing safety through the development of industry standards, certifications, education and resources. ESTA’s members are responsible for creating some of the most important industry programs, including the Technical Standards Program, Entertainment Technician Certification Programs and Rental Guard.