The NAMM Show Opens ACC North to Huge Crowds
By Barney Jameson, former editor of Pro Audio Asia and Editorial Director of Blank Canvas Publishing Ltd.
With two new halls, dozens of new exhibitors and an entirely new layout, this year's NAMM Show represents change and growth on almost every level. What hasn't changed at all is the sheer volume of visitors who make the annual trip to the show. When the newly expanded Anaheim Convention Center opened its doors this morning, thousands of enthusiastic visitors poured into the halls and aisles.
The new wing of the Convention Center, named ACC North, was no exception. As the minutes ticked down towards show-time, a long and winding queue of visitors stretched out from the lobby of the ACC North building and continued all the way down the street. These were the men and the women who had come to Anaheim for the new pro audio and live sound segments of the show, and there were a lot of them.
The live sound segment is a natural addition to the NAMM Show's mix of communities - in previous years the market's biggest brands all came to the NAMM Show, but they remained on its periphery. Now those same companies are at the heart of the exhibition, with a new home on level two of ACC North.
But every significant change is also a risk; for months, the industry has quietly wondered whether this new NAMM Show would attract visitors to the new hall. Crucially, they wondered, would they be the right kinds of visitors? This morning, all doubts were put to rest as waves of audio professionals arrived for the biggest NAMM Show yet.
The result was a remarkably successful opening day which will surely be repeated as The NAMM Show continues through to Sunday. For visitors to ACC North, there's a whole new side of NAMM to explore.
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