Roland to Showcase "Music Connects" Lifestyle Applications at NAMM

On January 25-28, Roland will continue the momentum built since announcing its new Music Connects in December by showcasing several of its lifestyle applications at The 2018 NAMM Show in Anaheim, California. As they say, the music begins here, making The NAMM Show the perfect place to present the Music Connects initiative.

Since Roland was founded in 1972, it has been the company’s mission to inspire the enjoyment of creativity and give everyone the thrill of creative experiences. Now, the new Music Connects movement expands on those ideals by inspiring people to take action creatively around the world and shining a light on how the creative experience can connect people and improve quality of life. The dedicated Music Connects website gives more details on Roland’s global initiative of bringing music and video creation into everyday life, for as many people as possible.

Be sure to visit Roland, as well as BOSS and V-MODA, in their new ACC North Hall exhibit, space #17420, during NAMM for a hands-on “Music Connects” experience. Jay Wanamaker, Roland Corporation president and CEO, adds, “We are thrilled to be the first exhibitor to sign on for the new space in ACC North. The bigger footprint will give attendees a more immersive, hands-on experience, which further supports our Music Connects initiative.”

Roland and BOSS will be introducing several new products at NAMM, including the Roland R-07 High-Resolution Audio Recorder, BOSS Katana-Air Guitar Amplifier and the Roland 4XCAMERA APP. Like all Roland, BOSS and V-MODA products, they are designed in the spirit of Music Connects and showcase how Roland’s tech expertise can help bring together creativity and cultures—and improve lives.