Let "The Sales Lion" Help You Get Back on Top of the Business Food Chain

This year, NAMM is proud to present Marcus Sheridan, “The Sales Lion,” a presenter for NAMM U’s Breakfast session on Saturday, January 27, at The 2018 NAMM Show. As a retailer who has successfully navigated rocky economies and the emergence of the savvy internet buyer, he is the perfect person to give advice on weathering the storms and coming out on top.

A Marketing Guru in the Making

Sheridan started his first business after college with two friends and began installing swimming pools out of the back of a pickup truck. He studied and successfully executed inbound and content marketing strategies, which kept his company afloat during the collapse of the housing market. River Pools and Spas became, and still is, the most visited swimming pool website in the world. Because of Sheridan’s steadfast adherence to these marketing principles, his business was not only able to survive, but also thrive, becoming one of the largest pool installers in the U.S.

The Sales Lion

Sheridan decided to share these marketing strategies on his blog, The Sales Lion, and has since grown The Sales Lion brand into a global sales and marketing development operation. He has helped thousands of people discover how to grow their businesses with inbound and content marketing excellence and has been dubbed a “web marketing guru” by the New York Times and one of 20 “speakers you don’t want to miss” by Forbes.

Some topics that The Sales Lion specializes in include:

  • Content marketing
  • Sales
  • Branding
  • Blogging
  • SEO
  • Video marketing
  • Leadership management

As a music retailer or manufacturer, you’re busy enough keeping up with the day-to-day demands of running a business. Cut through the long list of strategies to research and let Sheridan show you the priorities that produce results. You’ll walk away with ideas you can use in your business right away.

Here are a few key topics from his blog that can get you started:

NAMM U’s Breakfast Session

Saturday’s Breakfast Session, “The Digital Consumer: How Buyers Have Changed and What to Do About It,” will focus on how buyers have evolved in how they reach purchasing decisions and how you can adapt with this shift, using powerful examples from forward-thinking companies as illustrations.

In this exclusive session tailored for the music, sound and event technology industries, Sheridan will reveal how his proven strategies can be used in your business in 2018 to address this economic shift in buying habits. If you are attending The NAMM Show, (as Forbes magazine says) Sheridan is a speaker you won’t want to miss.

Join your peers before the show floor opens, in the Hilton Pacific Ballroom, for a free hot meal and inspirational ideas to give you a high-energy start to your business day. Breakfast begins at 8 am and the session begins at 8:30 am. We look forward to seeing you in Anaheim!

Register to Attend The NAMM Show