Celebrating the piano's rich history and future–an experience no piano buyer or enthusiast will want to miss
Piano buyers and influencers will gain a heightened sense of appreciation for the piano after visiting Lounge 88, a main attraction of the NAMM Campus that celebrates the piano's rich history and future. As a result, exhibitors will benefit from:
Target-rich communities – Branded Lounge 88, the entire piano community, including industry giants, including Yamaha, Steinway, Casio, Baldwin, Mason & Hamlin, Kawai, Hammond and many more, will dominate Level 3 of the NAMM Campus. With this areas being saturated by an entire product community, the audience traffic will be rich with buyers that are no-doubt looking for your products.
Traffic generating events – Daily performances from the world's leading pianists, historical displays from the Museum of Making Music, as well as piano retail training, from the likes of Bob Popyk, will make Lounge 88 a hot spot for piano buyers and enthusiasts.
Vast media exposure – Be part of the excitement generated through the numerous public relations efforts, social media impressions and celebrity appearances as well as the presence of mainstream and industry publications, like Music Inc., Music Trades, Music & Sound Retailer, Musical Merchandise Review, Das Musik Instrument, Canadian Music Trades, Musica y Mercado, Music Connect and more.
Expanded audience reach – Reach targeted and new customer segments, commanding billions in purchasing power, that want the convenience of one-stop-shopping for all of their music, audio and event technology needs as well as the industry education that supports their business and professional development.
NAMM is the one outside exposure that we do each year. The key benefit is that we see dealers that we normally don’t get to see. I’d rather be in Lounge 88 than in the main hall. Dealers come here because they know this is the piano area and it’s nice to have a dedicated space that’s not as loud.
A dedicated community for every product category
Bringing the entire music, sound and event technology community together!