The NAMM Show - January 24-27, 2019 - Anaheim, California


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It's Your Life. It's Your Music. It's Your Show!

College music students and faculty are invited to The NAMM Show as part of The NAMM Foundation's GenNext program.

It’s Your Life. It’s Your Music. It’s Your Show! GenNext at The NAMM Show

College music students and faculty are invited to attend The NAMM Show in Anaheim, California this January as part of The NAMM Foundation’s GenNext program.

The NAMM Show attracts the world’s most influential decision-makers in the music products industry, including independent music retailers, pro audio manufacturers, distributors, sales reps, engineers from recording studios, developers of gaming and apps, houses of worship, touring, theater and entertainment companies, as well as venue buyers looking for stage, lighting and event solutions.

In addition to networking with the who’s who of the music products industry, GenNext attendees have access to The College Music Society (CMS) programming curated specifically for students working toward a career in music business. If you are seeking a career in the music products industry, you won’t want to miss this opportunity to experience all that The NAMM Show has to offer.

Who Should Attend?

The NAMM Show welcomes college music students studying performance, music business, music technology or music education as well as college music faculty members.


Attend sessions designed for inspiration and growth

College Music Society (CMS)

College music students and faculty are invited to attend sessions presented by The NAMM Foundation and curated by The College Music Society (CMS) as part of the GenNext program at The NAMM Show. GenNext sessions offer professional development and valuable opportunities for students to explore careers in the music industry; for faculty to network with industry professionals; and for both students and faculty to attend special events catered to the college music crowd.

NAMM U Sessions

The Hilton Anaheim has become the educational epicenter of the NAMM Campus, providing five-stories of educational sessions across music retail, audio production, event technology as well as sessions for students and educators. Keynotes will be presenting at NAMM U breakfast sessions every morning, accompanied by free breakfast, so make sure to start your day inspired! In addition, the Idea Center and TEC Tracks sessions will take place as "satellite campuses" in the Anaheim Convention Center. With hundreds of sessions to choose from, you can get a full college semester's worth of learning done in three days!

Audio Engineering Society (AES)

AES@NAMM is a unique format for the Society's West Coast presence. For an additional fee, GenNext attendees are invited to attend AES, having access to:

  • A rich and varied program -A wide range of education sessions and academy trainings that meet the needs of a broad cross-section of active professionals, including audio engineers, sound reinforcement technicians, system operators, recording professionals audio equipment specialists and other associated practitioners.
  • Certification Academy trainees will receive a Certificate of Attendance to confirm their participation and training in education sessions.
  • Manufacturer-based product exploration - In order to leverage direct exposure, each hands-on session includes assembling and system setup across multiple premium manufacturers of contemporary Live Sound Consoles, Studio Digital Audio Workstations and Line Array Loudspeakers.

My experience at NAMM was life changing. Through NAMM I landed an internship with D'Addario.

Jon Giroux · Artist Relations, Warwick & Framus · former NAMM President's Innovation Award Winner, 2013


Exciting concerts, receptions and celebrations across The NAMM Campus 

Events and Activities Designed just for YOU

  • The Grand Rally for Music Education
  • GenNext/The College Music Society educational sessions
  • GenNext Faculty Mixer
  • The NAMM Foundation Celebration for Music Education Concert on the Grand Plaza
  • The Sandy Feldstein Industry Roundtable
  • NAMM Young Professionals (YP) special events
  • All-industry drum circle
  • Uke circle


Our partners bring you the best resources for success

The NAMM Foundation collaborates with The College Music Society (CMS) to curate educational sessions catered to college music students who attend The NAMM Show to explore careers in the music industry. Sessions cover topics relevant to students seeking careers in music education, business, event, lighting and sound technologies, pro audio, performance, retail, manufacturing and more.

Everything I knew about the music products industry was shattered—in a good way.

Rebecca Scholldorf · Artist Administrator, Dansr · former NAMM President's Innovation Award Winner, 2015

NAMM President's Innovation Award

Want $600 to go to The NAMM Show? Read on!

The NAMM Foundation President’s Innovation Award is a one-time $600 stipend given to select college and university music students to attend The NAMM Show in Anaheim, CA in January. Applicants must express a desire to explore career opportunities in music performance and/or music business. Application period begins in early fall and ends in September of every year, and winners are notified in November. Submit questions to


  • Supports individuals who are enrolled in college and university music and/or music business programs and are preparing for careers in the music products industry
  • Cash awards of $600 are given once a year and one-time-only to selected undergraduate and graduate students to support travel needs and expenses
  • Awardees participate in professional development offerings and have access to more than 2,000 exhibits, in addition to concerts, special events and networking sessions
  • Must be enrolled for the summer or fall semester in a university-based music business, music education and/or music technology program and prove—with a spring college transcript
  • Have an overall 3.0 or higher grade point average
  • Applicants must be scheduled to be enrolled full-time in college at the time of The NAMM Show and through the winter/spring semester.

"It was life changing. NAMM is filled with professionals in the music industry, which creates endless networking opportunities. I left NAMM more motivated than ever to further my career within the music industry."-Jeremy McCool, Western Illinois University, 1st year, Graduate Student of The 2018 NAMM Show and through the winter/spring semester.

Congratulations to last year's recipients! View them here.


The experience is life changing for students, as they see firsthand the impact of the music products industry, music education and the health benefits of music-making in general.

Courtney Blankenship · Assistant Professor of Music, Planning Committee Member · College Music Society (CMS)


You got questions? We've got answers.

How do I register? 

Registration to attend The 2019 NAMM Show is currently not open; please check back in the fall of 2018.



The NAMM Show has partnered with Eventsphere to secure a hotel block at discounted rates. Check back in fall of 2018 to book your room.

About The NAMM Foundation

Celebrating and promoting the intrinsic value of music education

Founded in 2006, The NAMM Foundation represents the generosity and philanthropy of the music products industry. Its mission is to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs.