Why NAMM is the Definitive Platform for House of Worship

Today, churches in the U.S. and abroad continue to have increasing needs for music, sound and event technology equipment to furnish their auditoriums and sanctuaries. Contemporary churches are looking more like concert venues than the traditional sanctuaries of the past, and volunteers are often at the helm of hefty mixing consoles, in need of formal hands-on training.

Filling the Gap

To meet the needs of this growing audience, The NAMM Show continues to offer more House of Worship-themed sessions and events to help this segment to thrive with the right equipment and know-how.

“Having pro audio and event technology represented at The NAMM Show fills a huge gap in our industry by giving us a complete view of our production needs; one that includes music instruments and technical equipment,” said Dennis Choy, Technical and Production Pastor at North Coast Church in Vista, CA. “ Up until now, most conferences have only offered one side of the equation.”

And this other side to the equation is becoming more important every day for House of Worship professionals as Christian music remains a “sizable minority mass” according to Rolling Stone. Artists like Lauren Daigle debuted high on the charts recently, well ahead of records by Drake, Ariana Grande and Mac Miller. New releases like these are inspiring worship teams to reproduce songs with high production value for their Sunday services.

Teams that are wanting to grow are always looking for better ways to elevate the worship experience on a production level while keeping the purpose and spirit behind the music genuine and worshipful.

Scott Parsons of the Worship Musicians Association, has found NAMM’s platform to be the perfect space to explore new trends. “[At The NAMM Show] I can look at new products and what's going on in the industry equipment-wise and streamline the whole [buying] process.”

So Much More to Explore

The 10th Annual NAMM Night of Worship presented by Yamaha and sponsored by Worship Musician and CCLI will be back, taking place on Thursday, January 24 from 7-9pm. Double-Grammy winning artist Matt Redman will be headlining with songs from his latest album, “Glory Song” as well as all-time favorites, and prolific singer, songwriter Ellis Hall will also be performing. The event is free to NAMM Show attendees.

The Musician’s Chapel service will take place on Sunday morning, providing House of Worship representatives a place to connect and come together to sing contemporary praise and worship.

In addition, a suite of House of Worship-focused education will be present as a part of the NAMM U sessions being held in the Anaheim Hilton throughout the show. Worship representatives can learn new skills at TEC Tracks sessions and demo new line array and loudspeaker technologies at the Loud Speaker System Showcase, presented by Live Sound International.

AES@NAMM, a series of training academies and related sessions on line-array technologies, live-sound mixing consoles, microphones, digital audio networking, wireless systems and studio environments, will also feature hands-on live sound training customized for House of Worship professionals.

“The NAMM Show is a unique way to find out what other churches and production professionals are doing, interface with manufactures and get a clearer picture of which products to use without coordinating a massive demo on our own,” said James Hurley, House of Worship Buyer for C3 San Diego.

If you are a House of Worship representative looking to elevate your worship experience, join us in Anaheim as music, sound and event technology unite. More than 7,000 brands will be present and 400+ educational sessions led by industry luminaries will help take you to the next level.

Register for The NAMM Show using promo code: WORSHIP