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The Business Crossroads of Music, Sound and Event Technology

The NAMM Show is the definitive platform for the music, sound and event technology communities to unite with the mission of strengthening the music products industry and promoting the pleasures and benefits of making music. Held in Southern California every January, The NAMM Show offers the latest products from more than 7,000 brands, cutting edge industry education sessions, as well as exclusive special events, concerts and experiences.

The 2018 NAMM Show Wrap Up

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Benefits of Attending

  • Access to over 7,000+ brands
  • 400+ educational sessions
  • 150+ free networking events
  • Hundreds of concerts & performances
  • Free breakfast every morning at NAMM U
  • Exclusive rates at official NAMM show hotels
  • Discounts on flights and ground transportation
  • Deals at restaurants & attractions around Anaheim
  • Assistance for international travelers requiring a visa or ESTA
  • Year-round education & discounted business services

Who Should Attend?

Build business relationships that will last for many years to come as exhibitors, retailers, buyers and influencers from around the globe gather together to connect and grow.

All members of the National Association of Music Merchants are invited to attend The 2019 NAMM Show. General attendee registration is also open to professionals that manufacture, distribute or utilize music, sound and event technology products and services, including professionals from diverse fields including:

  • Retailers
  • Distributors and importers/exporters
  • Rental providers and installers
  • Repair technicians
  • Original equipment manufacturers
  • Component suppliers
  • Independent sales representatives
  • Industry service providers
  • Educators and instructors
  • Students and aspiring professionals
  • Pro audio engineers
  • Live sound professionals
  • Event technology professionals
  • Theme park operators
  • Touring and staging professionals
  • Venue and studio representatives
  • Houses of worship representatives
  • Publishers of music and sheet music
  • Media
  • Booking managers
  • Music artists, musicians and celebrities


With 7,000+ top music, sound and event technology brands present, there are plenty of exciting and innovative products to explore. 


Featuring music instrument communities from fretted to school band and orchestra


Showcasing a global collection of pro audio, live sound and recording brands

Event Technology

Displaying an expansive array of new products and solutions for live event professionals

Expanded Campus

A sprawling campus features new product communities, education centers, festival areas, wider aisles, and more food options.


Experience hundreds of free professional education sessions you won't find anywhere else. Explore topics on business development, marketing, websites, best practices, industry secrets and so much more.  

Music Retail & Business


Retail Innovation Summit

A full-day immersion into new trends, innovations and strategies to transform your business

NAMM Idea Center

Focused sessions held every half-hour that cover proven ideas, best practices and how-to tips

NAMM U Breakfast Sessions

NAMM's opening sessions features big speakers and big-picture ideas, along with free breakfast

Music Educators & Students


Music Education Days

Programming for music teachers and administrators to preview the latest instruments, products and tools that are relevant to today's music classrooms


Exclusive programming for college music students and faculty members to help their career and student development

Event Technology



Education tracks for event technology professionals in lighting, lighting networking, rigging and safety

Lighting&Sound America and PLASA

Multiple sessions for entertainment technology professionals to help them stay up to date on current trends and bolster their skills

Pro Production by FoH and PLSN

A series of event technology sessions hosted by Front of House and Projection Lights & Staging News

Audio Production



A premier education and training program for working professionals in live sound, recording and performance audio

TEC Tracks

Big-picture sessions on high-profile topics in recording, live sound and music business


Future-focused sessions that explore how advanced audio applications are transforming the music industry, production and performance


Free Dante certification training for pro audio and event technology professionals

Policy & Non Profits


Policy Sessions

Sessions covering topics on government policies that affect music businesses, such as tax reform, trade, regulatory compliance, intellectual property and more

Nonprofit Management Institute

A series of five progressive sessions that cover best practices, fundraising and governance, and more


Enjoy a variety of entertainment including prestigious awards, performances and networking events throughout the show.

Thursday, January 24

Behind the Scenes Happy Hour – 6–8 pm

A charity event that provides financial assistance to entertainment technology professionals or their immediate family who are seriously ill or injured.

A Celebration for Music Education – 6–8 pm

Celebrating the many donors and supporters of the NAMM Foundation’s efforts and to encourage attendees to join its efforts

Night of Worship – 7–10 pm

Join your peers for a lively worship session with dynamic Christian music artists as they sing and play popular and powerful contemporary songs.


Friday, January 25

Parnelli Awards – 6 pm–12 am

Join us for a night honoring live event professionals who are leading the industry with excellence. Gather for good drink, good food and celebration.

She Rocks Awards - 6–10 pm

An event paying tribute to women in the music industry hosted by the Women’s International Music Network.

Roomful of Pianos Day 1 – 5:30–6:30 pm

This event features two nights of symphonic masterworks, performed on the nation's foremost assemblage of pianos.


Saturday, January 26

Grand Rally for Music Education – 9:30–10:30 am

Join us for a night honoring live event professionals who are leading the industry with excellence. Gather for good drink, good food and celebration.

TEC Awards – 6–9:30 pm

The “Oscars” of the pro audio and sound recording industry honoring products and innovations in the worlds of music making, live performances, video games, television and films.

Grand Plaza Concert – TBD

Roomful of Pianos Day 2 – 5:30–6:30 pm

This event features two nights of symphonic masterworks, performed on the nation's foremost assemblage of pianos.