DY Music to sign pInstrument distribution agreement for China and Taiwan
Warwick Music Group and DY Music are to sign a distribution agreement for Warwick Music Group’s pInstrument range of high-quality plastic instruments, for China and Taiwan. The deal is expected to be completed on the first day of NAMM, Anaheim, California. DY Music is led by Hawk Yan who also owns the Cool Wind brand and who is well-respected for his entrepreneurial and innovative approach to instrument distribution. The pInstrument range has been selected for its outstanding quality and British design. The deal will further extend the penetration of pInstruments in the Asian market and is in response to demand for high quality instruments and British design in particular. Hawk Yan, founder and CEO of Beijing-based DY Music, said Chinese and Taiwanese customers were increasingly demanding higher quality instruments. “As the market for brass instruments in ABS plastic increases, Chinese and Taiwanese educators and the public are looking for higher quality and reliable instruments. pInstruments are known to be the best quality instruments on the market in their sector and we are both delighted and excited to offer the entire range of these award-winning instruments that complement our other ranges." “The British design, and the fact pBone has secured the highest accolade for innovation in Britain, the Queen’s Award for Enterprise, also helps with their positioning as a premium instrument in their market sector.” Chris Shea, Asia-Pacific Sales Director for Warwick Music Group who is based in Dongguan, South China, said the agreement with Hawk Yan was great news. “We are impressed by the work Hawk has done to promote his competitor line of Cool Wind instruments. As we have learned in other territories, dealers and educators are looking for progressive instruments and an authentic quality experience which only Warwick Music Group is able to provide in this sector. “We are both delighted and flattered to work with Hawk to enable Chinese teachers, parents and children to access our award-winning instruments and to bring the joy of making music to a wider range of learners and musicians.” DY Music will stock the full range of pInstruments including pBone, pBone mini, pTrumpet, pBuzz, pCornet and pTrumpet hyTech – the high quality and affordable trumpet that has won advocates worldwide. The range will also soon include pBugle - a medium bore, Bb trumpet without valves manufactured in recyclable, long-life ABS plastic. Both Warwick Music Group and DY Music are exhibiting at NAMM 2020 with Warwick Music Group displaying its full range of pInstruments at Booth #9133 as well as giving visitors the opportunity to try out a unique interactive learning zone.