Celebrating the piano's rich history and future–an experience no piano buyer or enthusiast will want to miss
Piano buyers and influencers will gain a heightened sense of appreciation for the piano after visiting Lounge 88, a main attraction of the NAMM Campus that celebrates the piano's rich history and future. As a result, exhibitors will benefit from:
Target-rich communities – The entire piano community, including industry giants, including Yamaha, Steinway, Casio, Baldwin, Mason & Hamlin, Kawai, Fazioli and many more, will dominate Level 3 of the NAMM Campus in Lounge 88, with representation throughout the show. With this areas being saturated by an entire product community, the audience traffic will be rich with buyers that are no-doubt looking for your products.
Traffic generating events – Daily performances from the world's leading pianists, historical displays from the Museum of Making Music, as well as piano retail training, from the likes of Bob Popyk, will make Lounge 88 a hot spot for piano buyers and enthusiasts.
Vast media exposure – Be part of the excitement generated through the numerous public relations efforts, social media impressions and celebrity appearances as well as the presence of mainstream and industry publications, like Music Inc., Music Trades, Music & Sound Retailer, Musical Merchandise Review, Das Musik Instrument, Canadian Music Trades, Musica y Mercado, Music Connect and more.
Expanded audience reach – Reach targeted and new customer segments, commanding billions in purchasing power, that want the convenience of one-stop-shopping for all of their music, audio and event technology needs as well as the industry education that supports their business and professional development.
NAMM is the one outside exposure that we do each year. The key benefit is that we see dealers that we normally don’t get to see. I’d rather be in Lounge 88 than in the main hall. Dealers come here because they know this is the piano area and it’s nice to have a dedicated space that’s not as loud.
Join Our Growing List of Piano Exhibitors
Carl Sauter Pianofortemanufaktur GmbH & Co. KG
Casio America, Inc
Fazioli Pianoforti SPA
Grotrian Piano Company GmbH
HDC Young Chang Music
International Piano Restoration
Irmler Piano Gmbh
Julius Blüthner Pianofortefabrik GmbH
Kawai America Corp
Louis Renner GmbH & Co. KG
Mason & Hamlin
Mendelssohn Piano (Shanghai) Co., Ltd.
Niendorf Flügel - und Klavierfabrik GmbH
North American Music Inc.
Northpoint Commercial Finance
Pearl River Amason Digital Musical Instrument Co., Ltd.
Pearl River Piano Group Co., Ltd.
Piano Marketing Group Inc.
QRS Music Technologies Inc
Rönisch Piano GmbH
Samick Music Corp.
Schimmel Piano Corporation
Schumann Piano U.S.A.
Shanghai Lingjiang Musical Instrument Co.,Ltd
The ONE Smart Piano
Vienna International, Inc.
W. Schimmel Pianofortefabrik GmbH
Walter Piano Transport, INC
(The list of exhibitors is growing and subject to change.)
Invite Your Buyers to Inspiring Performances
One of the country’s greatest musical possibilities, ‘Roomful of Pianos’ is a new annual event, hosted in Lounge 88 at 5:30 pm daily, where 50 pianos will be on display, polished, tuned and ready to play in UNISON. Showcasing pianists from all over the country, performances will consist of symphonic arrangements, jazz explorations and original pieces, played together as one either utilizing 10, 20 or 50 pianos at a time, depending on the day. The Saturday Roomful of Pianos program will be followed by a reception open to all participating pianists.
Inspire Buyers by Inviting them to Career Advancing Education for Piano Retailers
Lounge 88 will also feature educational workshops and career development sessions at 1 pm each day, presented by the Piano Technicians Guild, Music Teachers National Association, National Piano Foundation and NAMM. All events will be open to all NAMM members and Roomful of Pianos participants.
Enriching Museum Installations that Cultivate Appreciation for Your Product
In coordination with the Piano Technicians Guild, the NAMM Museum of Making Music will celebrate the often unknown and misunderstood art of the piano technician. A unique and engaging display, The Unseen Artist: Sights and Insights from the Piano Technicians Guild, will be located just outside Lounge 88, featuring historic pianos that include:
- A Gabriel Buntebart square piano from the 18th century
- A revolutionary Soufléto upright piano from the 19th century
- A historic Chickering that belonged to the famous actress Laura Keene and was present in the Ford Theater the night President Lincoln was assassinated
A dedicated community for every product category
Bringing the entire music, sound and event technology community together!