See You at The 2021 NAMM Show!

The NAMM Show is the global Crossroads of Music, Sound and Entertainment Technology. Be sure to mark your calendars for The 2021 NAMM Show: January 21–24.

This year, more than 115,000 registrants from 129 countries and regions utilize the show to make buying decisions, with top retailers, distributors, rental houses and venues all combing the show floor for the latest and greatest technology. Collectively, these attendees wield an estimated $11 billion in buying power. 

With such a breadth of related products, the show draws a wide buying audience, allowing influencers from previously distinct corners a place to connect and fuel collaboration. Likewise, the electric atmosphere helps to draw buyers from around the globe to network, develop their careers through free education sessions and enjoy sunny Southern California. In turn, this attendee pool provides an even greater opportunity for manufacturers, who showcase their brand to new customers from across music, sound and entertainment technology—and throughout international markets.

A wide range of media groups covers The NAMM Show, bringing a lasting reach beyond the show floor. With over 7,000 domestic and international brands represented, companies create buzz and excitement around their new products. Content creation extends past traditional channels, driving social media attention through unique activations, high-profile attendees, product releases, concerts and demo opportunities. End users unable to attend the show actively follow the action on social media, with 2.17 billion social media impressions powering their purchasing decisions.

Learn more about the audience profile, including their sector, buying role and nationality, and discover how to exhibit at The 2021 NAMM Show.