Pitch Your Boss on the Benefits of The NAMM Show

Attending The NAMM Show offers an opportunity to explore the latest products and develop your skills through cutting-edge education, as well as dynamic live concerts and special events.

Here are some simple steps to convince your boss that attending is a wise investment of time and resources:

Step 1: Propose meetings with key exhibitors

Visit the show map or search the show directory and highlight brands important your employer. Download the NAMM Show Mobile App on the App Store or Google Play to catalog your choices, which can be exported in a list for your manager to review. Each associated brand listing features a phone number that can be used to set up meetings in advance of the show.

When talking to your boss, be sure to stress the benefits of developing in-person relationships with the manufacturers’ senior staff, and the unique opportunity for buyers to ask for incentives on orders placed at the show.

Browse the groundbreaking exhibitors in our various showcase environments, including the Loudspeaker System Showcase, Entertainment Technology ShowcaseSynth Showcase, Boutique Guitar Showcase, Lounge 88, and Software.NAMM.

Step 2: Create an agenda, highlighting education sessions and networking opportunities

The NAMM Show features several tracks of professional education, designed to offer readily actionable tips and techniques to grow your business.

Arrive early for the Retail Innovation Summit and Financial Summit, a full-day education summit held the day before the show kicks off, offering an intensive look into the future of music retail, inventory management, digital disruption and marketing trends.

NAMM U offers professional education and strategy for the modern market. Taught by experts and industry insiders, each of our 30-minute NAMM U Idea Center sessions are packed with business-building ideas and strategies you can put to use the second you get home.

The ever-popular Breakfast Sessions kick off each day of the show, pairing a hot meal with visionary speakers. For example,  Scott McKain, global customer-experience expert, musician and Hall of Fame speaker, will present a special Breakfast Session, on Saturday, January 18, showcasing ways to "stand out" in this age of business disruption.

For those interested in audio production, TEC Tracks features sessions on high-profile topics presented by the legends of recording. A3E offers future-focused sessions that explore how advanced audio applications are transforming the music industry, production and performance and Audinate will provide free Dante certification. AES Academy will also offer a premier education and training program for professionals in live sound, recording and performance audio. 

In the field of entertainment technology, ESTA will hold education across four tracks, offering free ETCP renewal credits event technology professionals: Lighting & Electrical, Lighting Networking, Rigging and Safety. Likewise, the publishers of Front of House, PLSN and Stage Directions will showcase a series of exciting sessions for event technology professionals. Finally, Richard Cadena of Lighting&Sound America / PLASA will host several entertainment technology sessions. 

View the full education schedule.

After walking the show floor, make sure to attend the nightly networking events, including Women at NAMM, NAMM Pro Audio Pool Party, NAMM Live Welcome Reception and many more!

View the full event schedule.

Step 3: Share your plan

Now that you have researched and empowered your pitch, it’s time to bring the discussion to your employer. We recommend laying out a proposed schedule, as well as highlighting exhibiting brand names and phone numbers for possible meetings. Choose at least five education sessions and delineate potential leads to target during your networking efforts.

Finally, be prepared to provide an estimated cost breakdown. Visit our Plan Your Visit page for hotel, travel and discounts for your trip to Southern California. 

We hope your discussion goes well, and we hope to see you at The NAMM Show!