January 16–19, 2020

Music at The NAMM Show

Anaheim Convention Center • Anaheim, CA

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Music is at the core of the NAMM experience. Discover a wide variety of the latest instruments, accessories and solutions from leading global brands, and be the first to bring them to your local market and live event experience.

Benefits of Attending

  • Access to 7,000+ brands
  • 300+ educational sessions
  • 150+ free networking events
  • Hundreds of concerts & performances
  • Free breakfast every morning at NAMM U
  • Enjoy all the attractions around Southern California
105 Million Reinvested Since 1994
150+ Networking Events
400+ Education Sessions
7,000+ Brands

The Music Begins Here

Learn more about the benefits of attending the global gathering of the music, sound, and entertainment technology industries.

The 2019 NAMM Show Wrap-Up

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Music Exhibitors

Featuring music instrument communities from fretted to school band and orchestra.

Music Showcases

Spaces on the show floor dedicated to a collection of products.


Boutique Guitar Showcase

A curated display of the finest boutique guitar makers from around the world.


Synth Showcase

Featuring the latest in analog and digital synthesizer technology.


Lounge 88 Showcase

A collection of world-renowned piano brands, celebrating the piano's rich history and future.


Innovator Showcase

Experience the latest products set to revolutionize music, sound and entertainment technology.



A curated selection of the latest music apps and plug-ins presented by NAMM & IMSTA.

Music Education

Experience hundreds of professional education sessions you won't find anywhere else. Explore topics on business development, marketing, best practices, industry secrets and so much more.

Retail Innovation Summit

Music Retail & Business

A full-day immersion into new trends, innovations and strategies to transform your business. Requires additional registration.

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NAMM U Breakfast Sessions

Music Retail & Business

NAMM's opening sessions feature big speakers and big-picture ideas, along with free breakfast.

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Retail Financial Summit

Music Retail & Business

A full-day workshop providing critical financial training for music retailers to thrive in today’s competitive marketplace. Requires additional registration.

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NAMM Idea Center

Music Retail & Business

Focused sessions held every half-hour that cover proven ideas, best practices and how-to tips.

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Music Education Days

Music Educators & Students

Programming for music teachers and administrators to preview the latest instruments, products and tools that are relevant to today's music classrooms.

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Music Educators & Students

Exclusive programming for college music students and faculty members to help their career and student development.

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Nonprofit Management Institute

A series of six progressive sessions that cover best practices, fundraising, communication and governance, with a certificate of completion to those who complete the series.

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Issues & Advocacy

NAMM Public Affairs presents sessions with experts on issues and regulations relevant to NAMM member businesses.

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Music Events

Enjoy a variety of entertainment including prestigious awards, performances and networking events throughout the show. Full schedule will be released in November. 

The NAMM Foundation Celebration for Music Education

Celebrating the many donors and supporters of The NAMM Foundation’s efforts and encouraging attendees to join its efforts.

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She Rocks Awards

An event paying tribute to women in the music industry hosted by the Women’s International Music Network.

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Yamaha All-Star Concert on the Grand

An all-star lineup from Yamaha that promises an unforgettable multi-artist extravaganza set to crank up the volume to 11.

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Experience hundreds of concerts, music-making circles, jams and live performances from morning until night. Join us in Southern California and get your NAMM Jam on this January!

Yamaha Presents NAMM Night of Worship

Join your peers for a lively worship session with dynamic Christian music artists as they sing popular and powerful contemporary songs.

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Roomful of Pianos

This event features two nights of symphonic masterworks, performed on the nation's foremost assemblage of pianos.

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Grand Rally for Music Education

A celebration for music education to honor its champions and advocates.

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