Register for The 2020 NAMM Show

NAMM members, please sign in to your account to register your member badges.

General Attendee registration is now open.
Register for a general attendee badge

Make Plans for the Global Gathering!

Member Badge Registration is now open. General Attendee registration opens August 28, 2019.

Attending The NAMM Show offers many benefits and perks. Registration is free for NAMM members through January 6, 2020, and we offer low rates for qualified general attendees: professionals interested in purchasing music, sound and entertainment technology products, along with students looking to jumpstart their careers.

A NAMM Show badge includes: 

Media Badge Registration

Media badge registration is now open and more information is available on our NAMM Show Media Registration page.

  • Badge Qualifications

    The following companies qualify to be a NAMM member:

    The following individuals qualify to be a general attendee:

    The following categories do not qualify to be a NAMM member or general attendee:

  • Badge Fees for NAMM Members

    Your NAMM membership must be valid through January 19, 2020 to register badges. Free badge deadline for NAMM members is January 6, 2020, at 11:59 pm PT. A unique email address is required for each individual to register. To register for badges, your NAMM member user profile must be designated as one of the following authorized contacts: Trade Show Contact, Registration Contact, Hotel Contact, Primary Contact or Administrator. To check your role, visit your profile page.

    Visa letters of invitation are offered through the badge registration process. You must register for badges to request your letter of invitation. Because the visa application process may take 90 days or longer, please request letters of invitation at least 90 days prior to your travel dates for The NAMM Show. For more information on requesting letters of invitation, visit our Visa Information page.

    NAMM Member Badge Fees
    Member Type Before January 6 After January 6
    Retail/Distributor Buyer* Free $50
    Commercial Exhibitor** Free $50
    Commercial Non-Exhibitor (Limited to 4 badges) 2 free badges / $100 each after $150

    *Buyer badge allotments vary. For more information, please contact the Membership Team at 800-767-6266 or

    **Exhibitors will receive the following badge allotments:

    • 14 badges per 100 sq ft of booth space
    • 16 badges per Boutique Guitar Showcase booth
    • 14 badges per Synth specialty booth
    • 8 badges per standard small booth
    • 8 badges per Software.NAMM booth
    • 4 badges per share with the ability for the primary company to transfer badge allotment over as needed
  • Badge Fees for General Attendees

    Representatives from organizations that do not qualify for NAMM membership may register for a general attendee badge to attend The 2020 NAMM Show. General attendee registration opens on August 28, 2019 at 8 am PT and is available to pro audio professionals and buyers representing non-member companies, venues and houses of worship, as well as music educators and music majors. Once approved, general attendees can book a hotel room through the NAMM block or request visa letters of invitation. Must be 18 or over to attend The NAMM Show. General Attendee badges cost between $35 and $150, depending on the qualified role within the industry.

    General Attendee Badge Fees
    General Attendee Type Before January 6 After January 6
    Non-Member Buyer $100 $150
    College Music Students & Faculty $35 $50

    Please note: ALL registration purchases are non-refundable and non-transferable.

    For any questions regarding registration, please contact us or call:

    Phone (U.S & Canada): (888) 266-5259
    ​Phone International: (240) 439-2950
    Call Center hours: 9 am–6 pm ET