Register for The 2020 NAMM Show

Badge registration for The 2020 NAMM Show opens:
August 21, 2019 for NAMM Members
August 28, 2019 for General Attendees

Make Plans for the Global Gathering!

Attending The NAMM Show offers many benefits and perks. Registration is free for NAMM members through January 6, 2020, and we offer low rates for general attendees: qualified professionals interested in purchasing music, sound and entertainment technology products, along with students looking to jumpstart their careers.

A NAMM Show badge includes: 

  • All access to more than 7,000+ brands
  • 400+ free educational sessions across multiple tracks 
  • 150+ free networking events
  • Hundreds of concerts & performances
  • Exclusive rates at official NAMM Show hotels 
  • Discounts on flights and ground transportation 
  • Deals at restaurants & attractions around Southern California
  • Assistance for international travelers requiring a visa or ESTA registration 
  • Access to thousands of influencers, ideas and new opportunities

Badge Qualifications

The following categories qualify to be a NAMM member:

Retailers, distributors and importers/exporters, rental providers and installers, repair technicians, original equipment manufacturers, component suppliers, Independent sales representatives, industry service providers, publishers of sheet music, AV systems integrators

The following categories qualify to be a general attendee:

Pro audio and live sound professionals, entertainment technology professionals, theme park operators, touring and staging professionals, venue and studio representatives, houses of worship representatives, educators and instructors, students, professionals in the music, sound or entertainment technology products industry

The following categories do not qualify to be a NAMM member or general attendee:

Anyone under the age of 18, endorsed artists, musicians, singer/songwriters, talent agents, artist management, record label management, music enthusiasts, guests of approved general attendees, sales & marketing professionals, outside industry professionals (shipping, legal, advertising, food, health, etc.)

NAMM Members

Your NAMM membership must be valid through January 19, 2020 to register badges. Free badge deadline for NAMM members is January 6, 2020, at 11:59 pm PT. A unique email address is required for each individual to register. To register for badges, your NAMM member user profile must be designated as one of the following authorized contacts: Trade Show Contact, Registration Contact, Hotel Contact, Primary Contact or Administrator. To check your role, visit your profile page.

Visa letters of invitation are offered through the badge registration process. You must register for badges to request your letter of invitation. Because the visa application process may take 90 days or longer, please request letters of invitation at least 90 days prior to your travel dates for The NAMM Show. For more information on requesting letters of invitation, visit our Visa Information page.

NAMM Member Badge Fees
Member Type Before January 6 After January 6
Buyer* Free $50
Exhibitor** Free $50
Non-Exhibitor (Limited to 4 badges) 2 free badges / $100 each after $100

*Buyer badge allotments vary. For more information, please contact the Membership Team at 800-767-6266 or

**Exhibitors will receive the following badge allotments:

  • 20 badges per 10x10 booth
  • 16 badges per Small (30 sq. ft.), Tabletop (48 sq. ft.) and Software.NAMM (30 sq. ft.) booth
  • 4 badges from booth total are allocated to each sharing company in booth

General Attendees

Representatives from organizations that do not qualify for NAMM membership may register for a general attendee badge to attend The 2020 NAMM Show. General attendee registration opens on August 28, 2019 at 8 am PT and is available to pro audio professionals and buyers representing non-member companies, venues and houses of worship, as well as music educators and music majors. Once approved, general attendees can book a hotel room through the NAMM block or request visa letters of invitation. Must be 18 or over to attend The NAMM Show. General Attendee badges cost between $25 and $150, depending on the qualified role within the industry.

General Attendee Badge Fees
General Attendee Type Before July 2 After July 2
Buyer $100 $150
College Music Students & Faculty $35 $50

Please note: ALL registration purchases are non-refundable and non-transferable.

For any questions regarding registration, please contact us or call:

Phone (U.S & Canada): (888) 266-5259
​Phone International: (240) 439-2950
Call Center hours: 9 am–6 pm ET