January 16-19, 2020

Exhibit at The NAMM Show

Anaheim Convention Center • California

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Entertainment Technology Takes Center Stage

Access new sales and marketing opportunities at the global crossroads of music, sound and entertainment technology.

Grow Your Business

Reach new customer segments that want to enhance their performance through entertainment technology, such as houses of worship, arenas, performing arts venues and more.

Showcase New Products

Dedicated exhibit areas will give you the opportunity to easily showcase a variety of products to more than 115,000 attendees.

Strengthen Your Brand

Be part of the excitement generated through the numerous media groups, social media impressions and celebrity appearances.


Connect With Entertainment Technology Professionals

A unique collection of buyers and influencers represent billions in buying power and create powerful sales opportunities for companies involved in live event production.

Audience groups include: 

  • Houses of Worship
  • Universities and Schools
  • Performing Arts Centers
  • Live Event Producers
  • Cruise Ships
  • Casinos
  • Rental Companies
  • Multi-market Retailers
  • Sports Arenas
  • Amusement Parks
  • Studios
  • Music Retailers

Attract Influencers from Around The World

Strategic partnerships and an extensive media outreach campaign help attract leaders across live event production.


Our continued partnership with ESTA drives targeted outreach to their diverse membership community.

Parnelli Awards

Now a show favorite, the Parnelli Awards welcomes global leaders across live event production.


Join the Leaders in Entertainment Technology

Collaborations with ESTA and Parnelli Awards attract a powerful mix of theme parks, rental houses, installers, production companies, lighting designers and more. 



See what other entertainment technology professionals have to say about The NAMM Show. 

"Coming from other trade shows, this is unique. Having it in January allows for a lot more people to come. Designers, tour managers and other production people are getting a chance to mingle with people they wouldn’t normally see, to see products they might not be able to see at other trade shows because they’re on the road. It’s truly like a crossroads."

Matt Guminski, Lighting/Production Designer

"If our industry is a community, NAMM is the town square. NAMM is laser-focused on who the end users of our industry are, and what they need to thrive. By partnering with ESTA, The NAMM Show has become an effective place for lighting professionals to not only see their vendors but to also complete their continuing education and certifications necessary for their success."

Bryan Bradley, President, Group One Limited

"Being at NAMM has allowed us to penetrate a couple different markets."

Keith Kankovsky, Senior Account Executive, Apollo Design

“It has been worth every penny. We got more leads, and good leads, than we’ve seen in years.”

Adrian Forbes-Black, VP of Sales and Marketing, Area Four Industries

"We have a good mix of theater consultants coming through who need our products and are interested in them, as well as our reps have showed up a lot, as well as lots of customers."

Eric Von Fange, Owner, The Light Source, Inc.

"Being at The NAMM Show has allowed us to penetrate different markets—mostly international for me, like Europe, Asia and Latin America. So it was very good to see all of those distributors and introduce our products to them."

Milad Khouli, Senior Account Executive, Apollo Design

Learn more on how exhibiting at The NAMM Show can help grow your brand. 

Contact us at tradeshowsales@namm.org or 1-800-767-6266


Reserve Booth