January 16–19, 2020

GenNext at The NAMM Show

Anaheim Convention Center • Anaheim, CA

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It’s Your Life. It’s Your Music. It’s Your Show!

GenNext is a collaboration between The NAMM Foundation and The College Music Society that brings college music students and faculty to The NAMM Show for exclusive programming with access to career and professional development opportunities.

Connect With Your Future

College music students and faculty members are invited to attend The 2020 NAMM Show. Discover the many opportunities to enhance your career in the music, sound and entertainment technology industries.

  • Access 7,000+ brands
  • Explore 300+ educational sessions
  • Connect at 150+ networking events
  • Experience hundreds of concerts & performances
  • Free breakfast every morning at NAMM U
  • Enjoy all the attractions around Southern California

GenNext at The 2020 NAMM Show

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Education Sessions

Experience hundreds of education sessions you won't find anywhere else. Expand your professional opportunities in the music, sound and entertainment technology industries.

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College Music Society

Sessions for students to explore careers in the music industry, networking events for faculty and special events catered to the college music crowd.

AES Academy

A premier education and training program for working professionals in live sound, recording and performance audio.

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Future-focused sessions that explore how advanced audio applications are transforming the music industry, production and performance.

ESTA-Curated Sessions

Four tracks for entertainment technology professionals: Lighting & Electrical, Lighting Networking, Rigging and Safety. An opportunity to get free ETCP renewal credits.

Lighting&Sound America / PLASA

Richard Cadena and Wayne Howell of Lighting&Sound America and PLASA host several entertainment technology sessions.

NAMM U Sessions

Sessions covering topics in music retail and business. This also includes Breakfast Sessions, the NAMM Idea Center and Retail Summits.

TEC Tracks

Big-picture sessions on high-profile topics in recording, live sound and music business, featuring innovative ideas from industry thought leaders.

Dante Training

Free Dante certification training, hosted by Audinate, for pro audio and event technology professionals. Requires additional registration.

Pro Production by PLSN & FOH

A series of exciting sessions for entertainment technology professionals, presented by the publishers of Front of House, PLSN and Stage Directions.


GenNext Events

Enjoy a variety of entertainment including prestigious awards, performances and networking events throughout the show.

Full schedule will be released in November.

The NAMM Foundation Celebration for Music Education

Gather on the NAMM Yamaha Grand Plaza to kick off The NAMM Show with special guests.

GenNext Faculty Mixer

A special GenNext networking reception for all college and university faculty.

Drum Circle

Drum up enthusiasm for music making at NAMM’s annual all-industry drum circle, a can’t-miss NAMM Show rhythm celebration!

Grand Rally for Music Education

A celebration for music education to honor its champions and advocates.

Careers in Music Summit

Learn how to have a successful career in the music industry, hosted by NAMM President and CEO Joe Lamond.

Ukulele Circle

Unleash your Island Spirit at our ukulele circle, where you’ll learn the basics of the instrument known as the “jumping flea.”


IMSTA's songwriting competition at The NAMM Show gives aspiring songwriters currently enrolled in college or university music programs a chance to have their music heard by industry professionals and to possibly win a trip to Black Rock Studios in Santorini, Greece.

Enter Your Song



College and university a cappella groups are invited to submit a performance video to be considered for one of THREE (3) slots on a NAMM Show stage on Saturday, January 18, 2020.

Submit Your Performance


Badge Registration

Registration for The 2020 NAMM Show is now open for GenNext attendees. Access all the benefits of the show by following the instructions below. 

1. Begin your badge registration and select "Get Started".
2. When asked, “Are you a current NAMM member,” select “No.”
3. When asked, “Does your organization manufacture, distribute or sell products/services,” select “No.”
4. When asked, “Which professional community reflects the industry in which you work most,” select “Student or Educator.”

Once completed, you will receive a badge confirmation email within a few business days.

Register Now

Hotel Reservations

Get access to a robust hotel block powered by our official partner, EventSphere, to make it fast and easy to find the right hotel for the show.

  • Discounted hotel rates
  • Parking, WiFi and breakfast specials at select hotels
  • No deposit due at time of booking
  • Flexible cancellation policies
  • Discounted rates on upgrades
  • Reservation relocation protection

Reserve Your Room

Frequently Asked Questions

Common questions asked about the GenNext program

Founded in 2006, The NAMM Foundation represents the generosity and philanthropy of the music products industry. Its mission is to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs.