January 16–19, 2020

GenNext at The NAMM Show

Anaheim Convention Center • Anaheim, CA

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It’s Your Life. It’s Your Music. It’s Your Show!

GenNext is a collaboration between The NAMM Foundation and The College Music Society that brings college music students and faculty to The NAMM Show for exclusive programming with access to career and professional development opportunities. Registration and housing to attend The 2020 NAMM Show is now open.

Connect With Your Future

At The NAMM Show, college music students and faculty members have the opportunity to discover new products and innovations from 7000+ brands, learn new skills from 400+ educational sessions and connect with industry leaders at 150+ networking events. GenNext attendees also have access to The College Music Society (CMS) programming curated specifically for students working toward a career in music business. If you are seeking a career in the music products industry, you won't want to miss this opportunity to experience all that The NAMM Show has to offer.

GenNext at The 2020 NAMM Show

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Experience hundreds of free professional education sessions you won't find anywhere else. Explore topics on business development, marketing, websites, best practices, industry secrets and so much more.

College Music Society

CMS will host opportunities for students to explore careers in the music industry; for faculty to network with industry professionals; and for both students and faculty to attend special events catered to the college music crowd.

NAMM U Sessions

These sessions provide relevant and high-value educational programs, including NAMM U Breakfast Sessions, the NAMM Idea Center, TEC Tracks and Retail Innovation Summit.


A premier education and training program for working professionals in live sound, recording and performance audio.


Enjoy a variety of entertainment including prestigious awards, performances and networking events throughout the show.

Events for College Music Students and Faculty

  • The Grand Rally for Music Education 
  • GenNext/The College Music Society Educational Sessions
  • GenNext Faculty Mixer
  • The NAMM Foundation Celebration for Music Education 
  • Careers in Music Summit 
  • NAMM Young Professionals (YP) Special Events
  • Music Making Circles: All-industry Drum Circle, Ukulele Circles

Registration and Housing

Learn how to register for a badge and book a hotel room!


Registration for The 2020 NAMM Show is now open for GenNext attendees. Follow these instructions to register for a badge:

1. Begin registration on Experient and select Start New Registration.
2. When asked, “Are you a current NAMM member,” select “No.”
3. When asked, “Does your organization manufacture, distribute or sell products/services” select “No.”
4. When asked, “Which professional community reflects the industry in which you work most” select, “Student or Educator.”

Once completed, you will receive an email letting you know of your pending badge registration. Within a few business days you will receive a badge confirmation via email that includes a barcode to be used to pick up your badge on site.


Book your hotel room.

NAMM President's Innovation Award

Select college music students can earn $750 to attend The NAMM Show.

The NAMM President’s Innovation Award is a one-time $750 stipend given to select college and university music students to attend The NAMM Show in Anaheim, CA in January. Applicants must express a desire to explore career opportunities in music performance and/or music business. Application period begins in early fall and ends in September of every year, and winners are notified in November. Submit questions to info@nammfoundation.org.


  • Supports individuals who are enrolled in college and university music and/or music business programs and are preparing for careers in the music products industry
  • Cash awards of $750 are given once a year and one-time-only to selected undergraduate and graduate students to support travel needs and expenses
  • Awardees participate in professional development offerings and have access to more than 2,000 exhibits, in addition to concerts, special events and networking sessions
  • Must be enrolled for the summer or fall semester in a university-based music business, music education and/or music technology program and prove—with a spring college transcript
  • Have an overall 3.0 or higher grade point average
  • Applicants must be scheduled to be enrolled full-time in college at the time of The NAMM Show and through the winter/spring semester.

Congratulations to the 2019 Recipients!

Frequently Asked Questions

Common questions asked about the GenNext program

Founded in 2006, The NAMM Foundation represents the generosity and philanthropy of the music products industry. Its mission is to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs.